online dating: how to get more emails

A recent study by economists Günter Hitsch, Ali Hortacsu (both at Univ of Chicago) and Dan Ariely (MIT) looked at self-reported information in dating profiles to see what affect they had upon the number of emails users received from potential suitors, writes Hal R. Varian in the NY Times.

Not surprisingly, the most important variable, for both men and women, is looks. Women posting a photo as part of their profile receive nearly twice as many email messages as those who don’t.

Men who said, in their profiles, that they earn more than $250,000 per year received 156% more emails than men who said they earned less than $50,000. Income, however, was less important in men’s selection of women to make contact with.

Men looking for a long-term relationship (LTR) received more email than those who stated they were looking for another type of partner, with those who stated they were looking for a "casual relationship" getting 42% fewer email responses. In contrast, women who stated they were looking for a casual relationship received 17% more emails.

None of these observations are particularly surprising. Whether it’s a bar close to a university campus or an online dating site, many people, both men and women, are initially attracted to someone because of their looks, cash earning potential, or the possibility of casual sex. Online and offline are a part of real life so the fact that dating, whether it’s online or offline, follows many of the same patterns really shouldn’t be surprising at all.

Find Love Online


  1. I just discovered this fascinating blog today and will be linking to it in the future. I would love to exchange reciprocal links with you. My site, Brain Dancing: Constantly Searching, Rarely Connecting, examines how online dating has changed the way we relate. It’s a blunt, edgy and sometimes painfully funny look at our failure to connect in the Internet era.

  2. interesting… I think there was also something in Freakonomics about this. Something like >50% of men never get a single email. Sad…

  3. Online dating sites are just a tool to make meeting easier. It’s still all about finding compatibility.

  4. Zoloft.

    Side effects of zoloft drug. Zoloft. Zoloft muscular side effects. Do most take zoloft in evening or morning. Side effects zoloft. Going off zoloft.

  5. Vytorin.

    Vytorin side effects. Thrombocytopenia and vytorin. Muscle damage from vytorin. Vytorin. Vytorin generic. Natural vytorin. Hoodia and vytorin interaction.

Comments are closed.