when you say “blogging” they hear “dogging”

BBC News reports on a survey that shows 7 of 10 adults don’t know what a blog is and 9 out of 10 have never heard of podcasting. One of the authors of the report says:

"When I asked the panel whether people were talking about blogging, they thought I meant dogging. Our research not only shows that there is no buzz about blogging and podcasting outside of our media industry bubble, but also that people have no understanding of what the words mean. It’s a real wake-up call."

I’m really going to watch how loudly I say "blogging" in public…