seen a BBC dj on myspace recently?

A colleague of mine pointed out that several of the BBC’s Radio One DJ’s (including Jo Whiley, Chris Moyles, Huw Stephens, and Bethan Elfyn) have profiles on myspace.

Ok, so the comments on their profiles look a bit like billboards due to all the advertisements, but using third Wrists party services in this way is an interesting experiment. Micro-managing user generated content, and providing platforms for it, is horrendously expensive and is rapidly becoming unsustainable for many media organisations.

Using third party services, like myspace, or simply linking to groups created by users of services, could allow media organisations to continue to engage with their audiences without the cost and risks of moderation, discussion hosting, development time, bandwidth, etc.

But, as the screenshot of a comment from Jo Whiley’s myspace profile demonstrates, there are risks too. The user who commented is joking but what if she wasn’t? Who, if anyone, would owe her a duty of care? How would they discharge that duty of care? There are other problems too – who, for example, owns the myspace profiles above? Who is ultimately responsible for them? These are just some of the issues that any organisation seeking to offload their user communities onto third party services will need to figure out.

(Update: A page purporting to be that of Chris Moyles, which was set up by a unknown person or persons, was redirected earlier today to a porn site. Oops!)


  1. Radio 1 Dj’s log onto Myspace

    Simon Waldman posts Radio 1 Dj’s log onto Myspace referencing Robert Hamman Simon points out that a load of Radio One DJs have set up stall on MySpace (here’s Jo Whiley ). I suppose this is a modern day version…

  2. I love your show, I listen to it every morning!!!
    Please can you play Everyday I love u less and less by the KAISER CHIEFS.
    Love you
    Love you
    LOve you

  3. Please can you play Everyday I love U Less and Less by the Kaiser Chiefs on Friday morning at 8:40?
    love you

  4. Moyles Joins MySpace

    MySpace is the acclaimed social networking site that the kids just love. It’s grown very quickly and, more importantly, seems to have gained real traction with the audience, everyone’s got a profile.
    Its movement from underground hit to mainstream star…

Comments are closed.