I’ve recently been touting the idea that rather than taking ownership and full responsibility for audience generated content, media and news organisations might instead want to explore creating relationships with bloggers and re-using (with permission) or linking to their content.
This is a win-win situation for everyone: old media gets the views of bloggers whilst, at the same time, the blogger gets traffic and kudos from old media. News and media organisations can’t afford to ignore audience created content but, at the same time, can’t afford to sift through, moderate, manage, and store all the content that’s already coming in.
Websites such as scoopt have stepped in as middlemen but I do think their existence is going to be short lived – before long, sites like flickr are bound to catch on to the fact that media and news organisations are already scouring them for photos when news happens and that they can potentially turn the millions of user submitted photos into saleable assets.
BlogBurst is a syndication service that places your blog on top-tier online destinations. You get visibility, audience reach and traffic, while publishers weave the rich and diverse fabric of the blogosphere into their sites.
I can see why a blogger might want to join such a service but can’t fathom why a news or media organisation wouldn’t just go to the blogger directly if they wanted to reuse content. What value, if any, do services like BlogBurst and Scoopt add?