Ian Mayes, president of the Organisation of News Ombudsmen, points out that The Guardian and Sky News were duped last week when they ran a user contributed photo, purportedly of a fire in Dorset (England), that turned out to be from a forest fire years ago in Montana. The Elk standing in the middle of a lake surrounded by a burning evergreen forest is a pretty good hint…
Turns out the photo was previously used as the cover for this book.
(Thanks to Chris Vallance at BBC 5Live who pointed me towards the post he made about this on his blog behind the BBC firewall.)