According to BBC News Online, Radio1 has “staked a claim to a virtual tropical island where it can stage online music festivals and throw exclusive celebrity parties. The rented island exists in online game Second Life and will hold its first event this weekend with bands including Muse, Razorlight and Gnarls Barkley. The virtual party will mirror BBC Radio 1’s real-world, One Big Weekend event, being held in Dundee from 12 May.”
It’s not the first time the BBC has set up shop inside Second Life – last year, Newsnight presenter Jeremy Paxman and business correspondent Paul Mason broadcast TV’s first ever face-to-face studio session from there.
But check this out… Radio One isn’t asking users to send their stuff to the website, they’re asking users where to FIND their stuff online (flickr, myspace, youtube, wherever…) and linking to it.
Alice over at Wonderland has some good behind the scenes stuff on the BBC’s use of SecondLife…