neighborhood america – i still don’t know what they do

I was cleaning out my laptop bag this evening and came across some information from the wemedia delegate pack about Neighborhood America – and, indeed, I actually encountered a cluster of neighborhood americans in suits at the event itself. So what’s it all about? I decided to have a look:

Neighborhood America’s solutions empower you to engage your audience, build strong communities of interest, and offer your advertisers effective interactive advertising opportunities.

Our solution makes it easy for your team to capture and manage feedback and multimedia files through the Web. With Public Comment Service, your organization can easily execute real strategies that drive value through:

Citizen Journalism
Viewer Feedback
Interactive Advertising
Competitions
Events and News
Reality/Alternative Programming

Ok, so sounds interesting enough. I wanted to know more so I decided to check out one of their corporate videos. It turns out to be one of those productions where just about every employee starts their blurb with “one of the great things about working at Neighbourhood America…” I particularly like the guy whose daughter had her photo on the cover of a national magazine, all because of his really swell job at Neighbourhood America. Potluck lunches, grab bags, customer service week, international food day, company walks, “I moved from Wisconsin and wouldn’t ever move back” – you name it, neighbourhood america’s got it.

I’m sorry, I really am, but the corporate video I stumbled upon is utter shite and I’ve completely lost track of what I intended to blog about…

(please note: this post contains my personal views and although i’m fairly certain regular readers will agree, i also need to point out that any views expressed here are my own and not my employer’s)