Earlier this week, the news was that ebay was planning to start using keyword ads. Now Google has tested a system that can figure out what TV program you’re watching on screen and present you with real-time viewer forums and chat rooms – or more likely targetted ads – based on your viewing habits BBC News Online has the details:

“A system that lets your computer “listen” to your television to create targeted web adverts has been designed and tested by researchers at Google. The “mass personalization” system can identify a programme from as little as five seconds of sound. It then presents related information or adverts in the web browser.

Google researchers believe it could also be used to monitor audience size or create social networks around viewers watching the same show.

“The system could keep up with users while they channel surf, presenting them with a real-time forum about a live political debate one minute and an ad-hoc chat room for a sporting event in the next,” wrote Google researchers Michele Covell and Shumeet Baluja on the Google research blog.”

If your interested in this type of thing, check out Tom Coate’s blog PlaticBag.org for more online community building around TV and radio broadcasts.

Cybersoc by Robin Hamman
With over 13 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.

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About Robin Hamman

I've been helping some of the World's most widely recognised brands and organisations devise and implement strategic digital and social media programmes since 1999.

I'm currently the EMEA Digital Network Lead at Fleishman Hillard. I've previously held a variety of roles including Managing Director of Dachis Group Europe, Director of Digital at Edelman, Head of Social Media at Headshift, Acting Editor of the BBC Blogs and Executive Producer at ITV.

In addition to my day job, I help my wife run an online retail business selling wool blankets - if you're feeling chilly, check out JustSheep.co.uk

I hold a BA in Education, MA in Sociology, MPhil in Communication Studies and a PgDip in Law. I've also been a Non-Residential Fellow at Stanford University Law School and a Visiting Fellow of Journalism at City University, London.

Why cybersoc.com? In 1995, I tried to register, for the purposes of researching "ordinary users", the username Cybersociologist on AOL. They truncated my name and I stuck with it....

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