build an audience through involvement

Not long ago, The Bivings Report published the results of a newspaper study they’d done. Myself and a number of bloggers picked up on the fact that applying the same analysis to newspapers in different countries would make it possible to make interesting comparisons across nations and markets. Mark Glaser at MediaShift did a nice job of congratulating us all for our application of networked journalism, the Jarvisian term for citizen journalism.

Now those clever people at Bivings are at it again. First the posted their 9 Ways for Newspapers to Improve Their Websites and today they’ve posted a new 18 point list that includes a round-up of suggestions from readers.

Networked journalism, open source reporting, distributed research, group blogging – whatever you want to call it, Bivings is doing a good job of demonstrating that content created in this way is much more compelling than individual non-linked-up efforts AND it’s also a great way to build an audience. Nicely done.

One Comment

  1. Thanks for the mention about our newspapers study! We’ve been working hard to not only analyze American papers, but international newspapers as well. We recently completed sister studies about Japanese and Canadian newspapers, both of which can be found on our blog, We’re about to undertake another study for Spanish newspapers, and we would welcome any volunteers who would like to conduct studies in their home countries. Thanks again for the mention!

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