When Gina Ford instructed her solicitors to send a letter to the ISP hosting mumsnet, threatening to sue them for libel if they didn’t cease hosting the community site for moms and expectant moms, she probably had no idea how much attention it would get in the newspapers. The story even made the news in Qatar. And let’s not underestimate the power of blog posts and digg votes.

In fact, coverage of the story is going ballistic.

Like thousands of others, I’d never heard until Ford or her sometimes controversial parenting books until yesterday when I heard about the predicament mumsnet found itself in. Now her name has been in every major UK newspaper website and the story has reportedly run on Channel 4 News (TV), LBC Radio, BBC Radio 2′s Jeremy Vine, the ITV lunchtime news (and now on their website), BBC1 News (video). I’ve also heard that it was mentioned on BBC Radio 4′s Today programme and may appear on Radio 4′s Women’s Hour at lunchtime.

…and I was just interviewed by BBC 5Live’s Victoria Derbyshire (using the listen again feature for Tuesday, I was on at 11.25am for seven minutes).

robin on five live...

(Update 19 September: I have removed a link to the page at http://www.badmothersclub.co.uk/jsp/index.jsp?lnk=302&id=66633&last=0 from this post after concerns about the accuracy of information held on that page were brought to my attention. I cannot confirm what the contents were because the page has itself been removed.)

Cybersoc by Robin Hamman
With over 13 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.

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About Robin Hamman

I've been helping some of the World's most widely recognised brands and organisations devise and implement strategic digital and social media programmes since 1999.

I'm currently the EMEA Digital Network Lead at Fleishman Hillard. I've previously held a variety of roles including Managing Director of Dachis Group Europe, Director of Digital at Edelman, Head of Social Media at Headshift, Acting Editor of the BBC Blogs and Executive Producer at ITV.

In addition to my day job, I help my wife run an online retail business selling wool blankets - if you're feeling chilly, check out JustSheep.co.uk

I hold a BA in Education, MA in Sociology, MPhil in Communication Studies and a PgDip in Law. I've also been a Non-Residential Fellow at Stanford University Law School and a Visiting Fellow of Journalism at City University, London.

Why cybersoc.com? In 1995, I tried to register, for the purposes of researching "ordinary users", the username Cybersociologist on AOL. They truncated my name and I stuck with it....

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