When Gina Ford instructed her solicitors to send a letter to the ISP hosting mumsnet, threatening to sue them for libel if they didn’t cease hosting the community site for moms and expectant moms, she probably had no idea how much attention it would get in the newspapers. The story even made the news in Qatar. And let’s not underestimate the power of blog posts and digg votes.

In fact, coverage of the story is going ballistic.

Like thousands of others, I’d never heard until Ford or her sometimes controversial parenting books until yesterday when I heard about the predicament mumsnet found itself in. Now her name has been in every major UK newspaper website and the story has reportedly run on Channel 4 News (TV), LBC Radio, BBC Radio 2′s Jeremy Vine, the ITV lunchtime news (and now on their website), BBC1 News (video). I’ve also heard that it was mentioned on BBC Radio 4′s Today programme and may appear on Radio 4′s Women’s Hour at lunchtime.

…and I was just interviewed by BBC 5Live’s Victoria Derbyshire (using the listen again feature for Tuesday, I was on at 11.25am for seven minutes).

robin on five live...

(Update 19 September: I have removed a link to the page at http://www.badmothersclub.co.uk/jsp/index.jsp?lnk=302&id=66633&last=0 from this post after concerns about the accuracy of information held on that page were brought to my attention. I cannot confirm what the contents were because the page has itself been removed.)

Cybersoc by Robin Hamman
With over 13 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.

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About Robin Hamman

My website predates Google by three years and I am somewhat nostalgic when I think about the command line entries I had to learn to control my 300 baud modem. For me, the internet, like the peer-to-peer dial-up BBSs that proceeded it, has always been social. We just lost sight of that for a decade or so when most people thought it was all about "internet shopping malls", inexpensive flights and cheap books. In internet years, I've been here a very long time so you'll have to forgive me if I repeat myself from time to time.

With 14 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.

In January 2014, I joined Fleishman Hillard as Director of Social Business for EMEA. Previously, I've held a variety of roles including Managing Director of Dachis Group Europe, Director of Digital at Edelman, Head of Social Media at Headshift, Acting Editor of the BBC Blogs and Executive Producer at ITV.

I hold a BA in Education, MA in Sociology, MPhil in Communication Studies and a PgDip in Law. I've also been a Non-Residential Fellow at Stanford University Law School and a Visiting Fellow of Journalism at City University, London.

Why cybersoc.com? In 1995, I tried to register, for the purposes of researching "ordinary users", the username Cybersociologist on AOL. They truncated my name and I stuck with it....

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