I’ve just come across popurls, an aggregator of – what else – aggregators and social bookmarking sites.
Lots of people are looking at sites like popurls and wondering aloud whether they’ll kill of the big news and media portals. I don’t think so – the aggregators and social bookmarking sites need content to reference. It’s also a non-sense arguement to claim that sites that gather traffic, and point them elsewhere, are a parasitic threat. More likely they’ll increase traffic to content sites.
The key question for content sites isn’t how to keep the aggregators out, but how to welcome them in and make it easier for their users to find, tag, bookmark, share and recommend content to others.