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One thing that any site that aggregates blogs has to avoid is what I call "the rattle bag problem."

That is, when we read something like the Times, we get a sense of cohesiveness and comprehensiveness that most sites that get content via aggregation can't match. If not done properly, the aggregated sites feel like a "rattle bag," a random jumble of stuff. The best sites that rely on many contributors -- like Global Voices -- avoid that problem via a very old-fashioned route: editing. One thing I've often said is that we have plenty of citizen journalism but no citizen editing, or citizen assignment desks. I value that old-fashioned editing, and part of what I want to do with Placeblogger is provide the kind of digest that sheds light on national events via local examples.

I see the initial part of the project as a way to bootstrap my way to something I'm really interested in: geotagging. I'd like to work towards a widely accepted and used standard for geotagging. After all, the majority of writing on blogs about places isn't in placeblogs but within more general blogs where the blogger is writing about someplace they live or someplace they visit. As of yet, there's no good way to get a feed of "show me what people are talking about within a 20 mile radius of X place on X topic."

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Robin Hamman



  • Robin Hamman has over ten years experience devising, implementing and managing social media projects, particularly within the Broadcasting and Media sector.
    Robin recently joined Edelman (London) as Director of Digital. Robin was previously the Head of Social Media at Headshift and, before that, the Head of Blogging at the BBCwhere he also worked on a wide range of other social media projects. Robin was also previously an Executive Producer at Granada (ITV) and Communities Evangelist at Talkcast (mobile).
    Robin is also a Non-Residential Fellow at Stanford's Center for Internet and Society and a Visiting Fellow in the Department of Journalism at City University, London.
    The thoughts and words expressed here are Robin's own, and not necessarily shared by his employer.

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