In response, Guido Fawkes, the most high profile political blogger in the UK (with 12.2% share of polical blog of reach), who also gave a presentation at the WeMedia Fringe event, posted a comment where he said:
I wouldn’t get out of bed for that.
Graham over at NoodlePie made $146 from AdSense in September. During the month he had 24,715 unique visitors and 44,152 page views. Graham is ranked 13,737 by technorati, with 1,429 links from 185 blogs. His traffic rank was 361,629 on Alexa.
Guido is one of a number of high profile political bloggers involved in messagespace, which claims around 1.5 million page views per month on it’s partner’s blogs. 12.2% (see above – I used the top ten because most of them are involved in message space) of that is around 150k page views a month, roughly 3.5 times that of noodle pie.
NoodlePie made $146 in September, which converts to £78.75 for the month – just under £1000 a year – off approximately 25 – 30% as much traffic as Guido has.
I don’t, of course, know for sure that Guido gets 150,000 page views a month. He could get ten times that (although it seems unlikely he does). But what I do know is that, even if he is getting as much as 1.5 million page impressions a month, it seems unlikely that he’s making more than twenty times the amount noodlepie is making off it’s google ads – that is, it seems unlikely that Guido makes more than £21k off the ads on his blog.
I don’t have any problem with Guido. In fact, I liked the guy when I met him and do ocassionally read his blog because it’s a good read. All I’m saying is that unless he’s lumping his consultancy, speaking and other income in with his blog ads income, I just can’t see how he can claim he “wouldn’t get out of bed for that [£21k]”
[I only used NoodlePie as an example because I had access to his stats and blog ad revenue, which he posts openly. He wasn’t in anyway responsible for this post, nor do I have any idea whether he would agree with anything said here. I use his blog, by the way, as an example of a “good blog” whenever asked for such examples. Do have a look.]