I was involved in (a minute amount) of the early BBC 2.0 work and have seen lots of different internal presentations about what they’ve been doing since, but this is the first time I’ve seen Tom’s list and I’m happy to discover lots of stuff about sharing, linking, the BBC actually stepping out to other places online, etc. In particular, readers of cybersoc – who I assume hold these ideals closer to their hearts then most – will be interested in the following items on the list:
3. Do not attempt to do everything yourselves: link to other high-quality sites instead. Your users will thank you. Use other people’s content and tools to enhance your site, and vice versa.
5. Treat the entire web as a creative canvas: don’t restrict your creativity to your own site.
6. The web is a conversation. Join in: Adopt a relaxed, conversational tone. Admit your mistakes.
8. Make sure all your content can be linked to, forever.
10. Maximise routes to content: Develop as many aggregations of content about people, places, topics, channels, networks & time as possible. Optimise your site to rank high in Google.
13. Let people paste your content on the walls of their virtual homes: Encourage users to take nuggets of content away with them, with links back to your site
14. Link to discussions on the web, don’t host them: Only host web-based discussions where there is a clear rationale