Olivier’s first slide quotes Bob Lutz, Vice Chairman, GM:
“To blog or not to blog? The answer, simply enough, is to blog. No better opportunity exists to engage in an open dialog and exhcnage of ideas with customers and potential customers”
What are companies using blogs for?
We later hear from a lawyer whose large (2000+ staff) firm uses blogs for corporate communication and even gets lawyers using more advanced tools like RSS and from a representative from Reed Business
Publishing Information which is also using blogs internally.
Might, the panel is asked, these tools lead to cliques or the Balkanisation of the corporation? Lee Bryant doesn’t think so. It actually helps people organise around ideas, themes and projects.
Mike Butcher from mBites asked if the move from intranet pages and databases to blogs and wikis means that all that old content is lost. The lawyer responds that, yes, his organisation had 33,000 pages of unstructured information that no one could find. People will have to go back and get the good content, the stuff that’s useable. But as they move, the benefit is that the users of the systems, lawyers, are able to meet and work with each other in new ways. And that outweighs the time and effort that it’s taken.
Update: Just spotted this good live blogged roundup of the session.