Anthony Mayfield started his introduction to the panel discussion by saying:
"Without a desk in front of me, I feel as exposed as a brand in the blogosphere"
We don't, Mayfield says, really know how to measure success in the social software space although he suggests that it has to be about "earning attention by being useful to consumers". Innovation, rather than creativity, will drive marketing and PR over the next few years.
Ian Delaney, editor of New Media Knowledge is talking about Wendy's (American burger chain) character in myspace, which proved quite popular, and Volkswagon, which used social networking for their "un-pimp my ride".
Mayfield later jumped in to say that rather than advertising on blogs, marketers should figure out how to create something that is useful for them. Another panel member (who wasn't properly introduced so I don't know his name but he's at the far right in the photo) told the story of a media buyer who told him that she was thinking of taking out some advertising in SecondLife but couldn't find the phone number of their agency.
"Without a desk in front of me, I feel as exposed as a brand in the blogosphere"
We don't, Mayfield says, really know how to measure success in the social software space although he suggests that it has to be about "earning attention by being useful to consumers". Innovation, rather than creativity, will drive marketing and PR over the next few years.
Ian Delaney, editor of New Media Knowledge is talking about Wendy's (American burger chain) character in myspace, which proved quite popular, and Volkswagon, which used social networking for their "un-pimp my ride".
Mayfield later jumped in to say that rather than advertising on blogs, marketers should figure out how to create something that is useful for them. Another panel member (who wasn't properly introduced so I don't know his name but he's at the far right in the photo) told the story of a media buyer who told him that she was thinking of taking out some advertising in SecondLife but couldn't find the phone number of their agency.
Hi Robin - the guy on the right was Tom Hopkins, who is a senior business consultant at Conchango - recently he was managing director at VCCP Digital. He blogs at http://usin.wordpress.com/
Hope you enjoyed the panel - we certainly did...
Posted by: Antony Mayfield | 04 April 2007 at 10:04 PM
Hi Robin, just a quick note to say many thanks for covering the event for those of us reading from a far. All the best Craig
Posted by: Craig | 05 April 2007 at 08:31 AM