greg dyke: i never understood all that new media crap…

12 Apr 2007

greg dyke: i never understood all that new media crap…

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BBC relic
Originally uploaded by dan taylor.

Whilst cleaning out my rucksack this morning I came across this quote, neatly clipped from the Business and Media section of the Observer (01 April 2007 pg. 9):

Those who suspected that former BBC D-G [Director General] Greg Dyke, was puzzled by the internet, TV on demand, PVRs and so forth should know he confirmed as much soon after his departure. The signed copy of his biography that he handed to the BBC’s head of new media and Technology, Ashley Highfield, contained the inscription: ‘I never understood all that new media crap anyway’.

Thankfully for me and the many others who work in new media at the BBC, Dyke seems to have been talking about something different when making his famous rallying call, “Cut the Crap, Make it Happen”.

With over 13 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.

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About Robin Hamman

With 14 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.

I'm General Manager and Principal Consultant at Dachis Group, London. Previously, I've held a variety of roles including Director of Digital at Edelman, Head of Social Media at Headshift, Acting Editor of the BBC Blogs and Executive Producer at ITV.

I hold a BA in Education, MA in Sociology, MPhil in Communication Studies and a PgDip in Law. I've also been a Non-Residential Fellow at Stanford University Law School and a Visiting Fellow of Journalism at City University, London.

Why cybersoc.com? In 1995, I tried to register, for the purposes of researching "ordinary users", the username Cybersociologist on AOL. They truncated my name and I stuck with it....

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12 Apr 2007