greg dyke: i never understood all that new media crap…

BBC relic
Originally uploaded by dan taylor.

Whilst cleaning out my rucksack this morning I came across this quote, neatly clipped from the Business and Media section of the Observer (01 April 2007 pg. 9):

Those who suspected that former BBC D-G [Director General] Greg Dyke, was puzzled by the internet, TV on demand, PVRs and so forth should know he confirmed as much soon after his departure. The signed copy of his biography that he handed to the BBC’s head of new media and Technology, Ashley Highfield, contained the inscription: ‘I never understood all that new media crap anyway’.

Thankfully for me and the many others who work in new media at the BBC, Dyke seems to have been talking about something different when making his famous rallying call, “Cut the Crap, Make it Happen”.