Jyri Engestrom’s thoughtful presentation at the NMK Forum in London two days ago was, for me at least, the most insightful presentation of the day.

Luckily, I’d recently heard Lee Bryant mention Jyri and, as Lee usually gives a good turn himself, figured that Engestrom’s presentation was worth swivelling my mac around and switching on the isight camera. I’m glad I did.

Now several people have drawn my attention to Jyri’s slides which he has made available on slideshare:

I was so impressed with Jyri’s presentation that I can’t help but try his service, Jaiku, that appears to have bits and pieces of the functionality found in plazes, dopplr and twitter. Expect one of my usual reviews of Jaiku once I’ve had the chance to bed in a bit with it.

(By the way, I’ve added the tag “academic studies” to this post because Jyri’s social science background ensures that there is plenty of theory to grasp hold of in the presentation. I can’t believe he started with an apology for that!)

Cybersoc by Robin Hamman
With over 13 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.

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About Robin Hamman

My website predates Google by three years and I am somewhat nostalgic when I think about the command line entries I had to learn to control my 300 baud modem. For me, the internet, like the peer-to-peer dial-up BBSs that proceeded it, has always been social. We just lost sight of that for a decade or so when most people thought it was all about "internet shopping malls", inexpensive flights and cheap books. In internet years, I've been here a very long time so you'll have to forgive me if I repeat myself from time to time.

With 14 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.

In January 2014, I joined Fleishman Hillard as Director of Social Business for EMEA. Previously, I've held a variety of roles including Managing Director of Dachis Group Europe, Director of Digital at Edelman, Head of Social Media at Headshift, Acting Editor of the BBC Blogs and Executive Producer at ITV.

I hold a BA in Education, MA in Sociology, MPhil in Communication Studies and a PgDip in Law. I've also been a Non-Residential Fellow at Stanford University Law School and a Visiting Fellow of Journalism at City University, London.

Why cybersoc.com? In 1995, I tried to register, for the purposes of researching "ordinary users", the username Cybersociologist on AOL. They truncated my name and I stuck with it....

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