BBC Berkshire has created a Google Map mash-up that plots and displays the areas affected by flood warnings, the location of council emergency centres, places where BBC Radio Berkshire has reported from (called outside broadcasts or OB’s), videos of the flooding on YouTube and photos emailed to the website by audience members.

It’s a good example of how a mainstream media company can use third party tools to better collect and display information during a breaking news story or, in this instance, provide a valuable public service during a natural disaster affecting many thousands of audience members.

Cybersoc by Robin Hamman
With over 13 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.


  • By / 25 Jul 2007 /

    Interactive flood map

    BBC Berkshire have produced a brilliant google maps mash-up to display the flooding in that area. Includes youtube video, listener pics on flickr and reports from local BBC reporters. It’s very cool, and so good to see a mash-up that

  • By Alan Connor / 27 Jul 2007 /

    It’s tricky to get my head round the events that led me to seeing my former school underwater at – essentially, and putting aside the difference made by phonecams and so on, cybersoc points at interesting stuff, BBC Berkshire did fine work aggregating UGC, Google Maps let me navigate to the bits from where I grew up and taghopping at YouTube got me to the point where I was watching the Languages Block in a newly-formed lake.
    Hooray to all of it.

  • By Robin Hamman / 27 Jul 2007 /

    Was it pleasant viewing? Seeing the languages wing of my former school underwater would, I fear, bring much happiness to my day! ;-)

  • By Alan Connor / 27 Jul 2007 /

    As it happens, Mrs Wood and Mrs Humphries were exemplary French teachers. The rugby pitch, on the other hand… :)

About Robin Hamman

I've been helping some of the World's most widely recognised brands and organisations devise and implement strategic digital and social media programmes since 1999.

I'm currently the EMEA Digital Network Lead at Fleishman Hillard. I've previously held a variety of roles including Managing Director of Dachis Group Europe, Director of Digital at Edelman, Head of Social Media at Headshift, Acting Editor of the BBC Blogs and Executive Producer at ITV.

In addition to my day job, I help my wife run an online retail business selling wool blankets - if you're feeling chilly, check out

I hold a BA in Education, MA in Sociology, MPhil in Communication Studies and a PgDip in Law. I've also been a Non-Residential Fellow at Stanford University Law School and a Visiting Fellow of Journalism at City University, London.

Why In 1995, I tried to register, for the purposes of researching "ordinary users", the username Cybersociologist on AOL. They truncated my name and I stuck with it....

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