I’ve long enjoyed reading the CommonCraft blog, an excellent source of information aimed primarily at online community builders. Their recent focus has been a series of short videos that explain potentially complex and confusing web tools into plain English.

The most recent of these is on the topic of social bookmarking with del.icio.us. I often give presentations to BBC programme makers and production teams where I try to get them to look beyond the geeky interface of del.icio.us so that they can see how enormously useful social bookmarking can be, particularly for groups working together on a topic or several related topics. Lee manages to achieve this in a short video:

The previous three CommonCraft videos are similarly useful, especially for those of us who spend much of our lives trying to spread the word about and explain social media tools such as RSS, wikis and social networking to non-experts.

(Check out the links from the original social bookmarking post to dot.sub, where the film has been subtitled into Korean and, in future, can be subtitled into other languages by viewers. Cool idea.)

Cybersoc by Robin Hamman
With over 13 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.


  • By Lee / 07 Aug 2007 /

    Thanks for the kind words Robin! Cheers!

  • By Graham / 07 Aug 2007 /

    And I’ve used their vids on ‘the other side’. At least the RSS one – I figured it explained far faster and far clearer than I could myself.

  • By Robin Hamman / 07 Aug 2007 /

    For those who don’t know who Graham is referring to, the other side are the commercial BBC people who live across the road from us public service BBC people. ;-)
    I’ve used the RSS one myself too. Good stuff Lee!

About Robin Hamman

I've been helping some of the World's most widely recognised brands and organisations devise and implement strategic digital and social media programmes since 1999.

I'm currently the EMEA Digital Network Lead at Fleishman Hillard. I've previously held a variety of roles including Managing Director of Dachis Group Europe, Director of Digital at Edelman, Head of Social Media at Headshift, Acting Editor of the BBC Blogs and Executive Producer at ITV.

In addition to my day job, I help my wife run an online retail business selling wool blankets - if you're feeling chilly, check out JustSheep.co.uk

I hold a BA in Education, MA in Sociology, MPhil in Communication Studies and a PgDip in Law. I've also been a Non-Residential Fellow at Stanford University Law School and a Visiting Fellow of Journalism at City University, London.

Why cybersoc.com? In 1995, I tried to register, for the purposes of researching "ordinary users", the username Cybersociologist on AOL. They truncated my name and I stuck with it....

Published Under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License