I spoke about my role at the BBC, where I spend a lot of my time speaking to different people about blogging and social media, as well as some general thoughts about how mainstream media organisations can engage in this space.
About twelve minutes in I also describe the work we’ve been doing with bloggers in Manchester, a project that’s about engaging honestly and linking alot. (I’m hoping we’ll figure out a way to put more time into this particular project in the future as, currently, it’s not resourced as well as we’d like.)
We also spoke about the value of setting your content free, of linking and using blogs to make corporate decision making more transparent.
I’m hoping to update this post with the mp3 file but for now you’ll have to follow this link to the audio (20:38).