links for 2008-01-07

Advertising is the bread and butter of the web, yet many claim that they never click on ads, typically using a peacock tone that signals their pride in being ad-averse. But somebody must be clicking…

“Beginning later this year, Guardian Unlimited will be using Pluck’s SiteLife Social Media Platform, a package of tools that create blogs, photo-sharing, content ratings, reader comments, profiles, social networking and forums.”

“…But the best source for news, moment to moment, has been from bloggers, who continued to report on the elections and their aftermath during a media blackout.”