journalism techniques: processes into content part 4

29 Feb 2008

journalism techniques: processes into content part 4

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The BBC Internet Blog is where "senior staff from BBC Future Media teams will talk about issues raised by you about the technology behind bbc.co.uk, our mobile services and the BBC’s presence on the internet."

Not only does the blog give readers the opportunity to see what goes on behind the scenes, it also gives license fee payers the opportunity to engage with senior staff working for the BBC’s Future Media and Technology division and to hold them accountable for the services they provide.

I spoke with Nick Reynolds, Editor of the BBC Internet Blog, about how he’s turning the process of finding and responding to audience feedback into content:

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Having trouble with the embedded player? Here’s a direct link to it on blip.tv (now also on NowPublic)

With over 13 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.

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By cowbite.org / 29 Feb 2008 /

Creating Content Out of Processes

Robin Hamman interviewing Nick Reynolds on how he gets content for the BBC Internet Blog, based on joining, reflecting and engaging with conversations on the wider web. Proper blogging, not just using a blog as a glorified cms.

About Robin Hamman

With 14 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.

I'm General Manager and Principal Consultant at Dachis Group, London. Previously, I've held a variety of roles including Director of Digital at Edelman, Head of Social Media at Headshift, Acting Editor of the BBC Blogs and Executive Producer at ITV.

I hold a BA in Education, MA in Sociology, MPhil in Communication Studies and a PgDip in Law. I've also been a Non-Residential Fellow at Stanford University Law School and a Visiting Fellow of Journalism at City University, London.

Why cybersoc.com? In 1995, I tried to register, for the purposes of researching "ordinary users", the username Cybersociologist on AOL. They truncated my name and I stuck with it....

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29 Feb 2008