The BBC Internet Blog is where "senior staff from BBC Future Media teams will talk about issues raised by you about the technology behind, our mobile services and the BBC’s presence on the internet."

Not only does the blog give readers the opportunity to see what goes on behind the scenes, it also gives license fee payers the opportunity to engage with senior staff working for the BBC’s Future Media and Technology division and to hold them accountable for the services they provide.

I spoke with Nick Reynolds, Editor of the BBC Internet Blog, about how he’s turning the process of finding and responding to audience feedback into content:

Having trouble with the embedded player? Here’s a direct link to it on (now also on NowPublic)

Cybersoc by Robin Hamman
With over 13 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.

1 Comment:

  • By / 29 Feb 2008 /

    Creating Content Out of Processes

    Robin Hamman interviewing Nick Reynolds on how he gets content for the BBC Internet Blog, based on joining, reflecting and engaging with conversations on the wider web. Proper blogging, not just using a blog as a glorified cms.

About Robin Hamman

I've been helping some of the World's most widely recognised brands and organisations devise and implement strategic digital and social media programmes since 1999.

I'm currently the EMEA Digital Network Lead at Fleishman Hillard. I've previously held a variety of roles including Managing Director of Dachis Group Europe, Director of Digital at Edelman, Head of Social Media at Headshift, Acting Editor of the BBC Blogs and Executive Producer at ITV.

In addition to my day job, I help my wife run an online retail business selling wool blankets - if you're feeling chilly, check out

I hold a BA in Education, MA in Sociology, MPhil in Communication Studies and a PgDip in Law. I've also been a Non-Residential Fellow at Stanford University Law School and a Visiting Fellow of Journalism at City University, London.

Why In 1995, I tried to register, for the purposes of researching "ordinary users", the username Cybersociologist on AOL. They truncated my name and I stuck with it....

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