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Build it, buy in a white label solution or simply link out and participate elsewhere - a good debate on the pros and cons of each approach (link thanks TomVS)
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A recent study suggests that despite a heavy emphasis on UGC, the volume of response from users is typically very low and UGC is also a big drain on resources because of moderation and legal issues.
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FT Media and Technology Executive Membership Forum aims to enable senior executives to "maintain contact with peers and luminaries operating within the digital, new media, mobile and telecoms sectors".
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The Guardian's guide to UK university rankings...
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Robin Hamman
Robin Hamman has over ten years experience devising, implementing and managing social media projects, particularly within the Broadcasting and Media sector.
Robin recently joined Edelman (London) as Director of Digital. Robin was previously the Head of Social Media at Headshift and, before that, the Head of Blogging at the BBCwhere he also worked on a wide range of other social media projects. Robin was also previously an Executive Producer at Granada (ITV) and Communities Evangelist at Talkcast (mobile).
Robin is also a Non-Residential Fellow at Stanford's Center for Internet and Society and a Visiting Fellow in the Department of Journalism at City University, London.
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For academics the UGC article is based on a paper recently published in NM&S - the URL is:
http://nms.sagepub.com/cgi/content/abstract/10/1/139
Posted by: David Brake | 26 February 2008 at 04:29 PM