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I share your skepticism of virtual worlds, games or social networks being the savior. There doesn't appear to be a silver bullet, but I would argue that video has huge potential to enhance the story - provided media companies are able to capture acceptable value for all the content they distribute online.

I look forward to your posts for the rest of the conference!

btw, the person from Reuters is Maria Molland. More information on content tracking they employ here:

http://www.journalism.co.uk/2/articles/531118.php

Thanks Rich!

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Robin Hamman



  • Robin Hamman has over ten years experience devising, implementing and managing social media projects, particularly within the Broadcasting and Media sector.
    Robin recently joined Edelman (London) as Director of Digital. Robin was previously the Head of Social Media at Headshift and, before that, the Head of Blogging at the BBCwhere he also worked on a wide range of other social media projects. Robin was also previously an Executive Producer at Granada (ITV) and Communities Evangelist at Talkcast (mobile).
    Robin is also a Non-Residential Fellow at Stanford's Center for Internet and Society and a Visiting Fellow in the Department of Journalism at City University, London.
    The thoughts and words expressed here are Robin's own, and not necessarily shared by his employer.

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