bbc london puts audience video questions to mayoral candidates

In the run-up to the London Mayoral Election, BBC London has been giving Londoners the opportunity to submit their questions, via youtube video, to each of the main candidates. A selection of questions are then put to the candidates and aired on BBC London’s evening news opts at 6pm and 10pm.

It’s a nice idea for getting people engaged with politics but I couldn’t help but notice that the trailer (below) has had over 68,000 views on youtube whilst the video responses of the three main candidates have had just 16,000 views combined. That said, the television audience for all the clips will have been hundreds of thousands, perhaps millions, of viewers.