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a good set of slides explaining social media

Marta Z. Kagan, who describes herself as a "marketing/communications professional (and confessed start-up junkie) with a knack for using the Web and non-traditional marketing methods to build new brands—and breathe life into old ones" has put together a shared a smashing set of slides explaining social media.

Provocatively titled What the F**k is Social Media?, I nearly gave it a miss because I figured it was going to be the usual tired "change or die" sort of thing but it's not at all. Expect visually attractive slides, points concisely made, appropriate messages, use of stats that aren't too over-revved, etc. Sure, there's nothing really *new* here but it does strike me as one of the better social media introductions I've yet come across. Nice work.

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Robin Hamman



  • Robin Hamman has over ten years experience devising, implementing and managing social media projects, particularly within the Broadcasting and Media sector.
    Before joining Headshift as a Senior Social Media Consultant, Robin was a Senior Producer/Journalist with responsibility for the BBC's Blogs and a wide range of other social media projects. Robin was also previously an Executive Producer at Granada (ITV) and Communities Evangelist at Talkcast (mobile).
    Robin is also a Non-Residential Fellow at Stanford's Center for Internet and Society and a Visiting Fellow in the Department of Journalism at City University, London. Robin blogs about the collision of social media and journalism, online community, blogging, citizen journalism and, sometimes, media law. [more...]

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