what social media people really do

For the past six years, whenever someone asked my mom what it is I do for a living, she simply replied that I worked for the BBC. And then, I suppose, whoever was asking would simply assume that I was a journalist or producer somehow involved in television.

On the day before I started my new role at Headshift, my mom asked what I’d be doing. I explained – sparing much of the detail – that Headshift helps clients of all shapes and sizes use social media to improve the way they do things. Her reply was something along the lines of “so, you’re in marketing”.

I wonder what she’ll think when she finds out that what I really do is rearrange colourful post-it notes on glass walls…


  1. Yes, sometimes I wonder what my parents tell their friends when they ask what I research about. Probably they say “something about the Internet”.

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