presentation slides: having difficult conversations

Most companies still have a mass mentality. The individual knowledge, skill and creativity held by staff is hidden behind processes devised in the image of the assembly line.

Products and services are viewed as a source of profit at the point of sale, not after – so talking to customers who have already spent their money is seen as a cost not a source of value.

This presentation, my Keynote at Unicom explores the ways social media can change all this and provides a 4 step approach to the process of socialising the way your organisation listens, acknowledges, engages and collaborates with consumers, audiences and stakeholders.