16 Oct 2009

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15 Oct 2009

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14 Oct 2009

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13 Oct 2009

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12 Oct 2009

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10 Oct 2009

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08 Oct 2009

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The Washington Post reports that the US Federal Trade Commission has issued new rules requiring bloggers to disclose that they've been paid to write a review or endorse a product:

"Bloggers who offer endorsements must disclose any payments they have
received from the subjects of their reviews or face penalties of up to
$11,000 per violation, the Federal Trade Commission said Monday…

…"The revised guides specify that while decisions will be reached on a
case-by-case basis, the post of a blogger who receives cash or in-kind
payment to review a product is considered an endorsement," the FTC said
in a release. "Thus, bloggers who make an endorsement must disclose the
material connections they share with the seller of the product or

The new rules bring the US more into line with the EU where the Unfair Commercial Practices Directive (2007) has required similar transparency from bloggers and has effectively banned "astro-turfing".

07 Oct 2009

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About Robin Hamman

I've been helping some of the World's most widely recognised brands and organisations devise and implement strategic digital and social media programmes since 1999.

I'm currently the EMEA Digital Network Lead at Fleishman Hillard. I've previously held a variety of roles including Managing Director of Dachis Group Europe, Director of Digital at Edelman, Head of Social Media at Headshift, Acting Editor of the BBC Blogs and Executive Producer at ITV.

In addition to my day job, I help my wife run an online retail business selling wool blankets - if you're feeling chilly, check out JustSheep.co.uk

I hold a BA in Education, MA in Sociology, MPhil in Communication Studies and a PgDip in Law. I've also been a Non-Residential Fellow at Stanford University Law School and a Visiting Fellow of Journalism at City University, London.

Why cybersoc.com? In 1995, I tried to register, for the purposes of researching "ordinary users", the username Cybersociologist on AOL. They truncated my name and I stuck with it....

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