16 Oct 2009

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15 Oct 2009

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14 Oct 2009

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13 Oct 2009

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12 Oct 2009

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10 Oct 2009

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08 Oct 2009

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The Washington Post reports that the US Federal Trade Commission has issued new rules requiring bloggers to disclose that they've been paid to write a review or endorse a product:

"Bloggers who offer endorsements must disclose any payments they have
received from the subjects of their reviews or face penalties of up to
$11,000 per violation, the Federal Trade Commission said Monday…

…"The revised guides specify that while decisions will be reached on a
case-by-case basis, the post of a blogger who receives cash or in-kind
payment to review a product is considered an endorsement," the FTC said
in a release. "Thus, bloggers who make an endorsement must disclose the
material connections they share with the seller of the product or

The new rules bring the US more into line with the EU where the Unfair Commercial Practices Directive (2007) has required similar transparency from bloggers and has effectively banned "astro-turfing".

07 Oct 2009

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About Robin Hamman

My website predates Google by three years and I am somewhat nostalgic when I think about the command line entries I had to learn to control my 300 baud modem. For me, the internet, like the peer-to-peer dial-up BBSs that proceeded it, has always been social. We just lost sight of that for a decade or so when most people thought it was all about "internet shopping malls", inexpensive flights and cheap books. In internet years, I've been here a very long time so you'll have to forgive me if I repeat myself from time to time.

With 14 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.

In January 2014, I joined Fleishman Hillard as Director of Social Business for EMEA. Previously, I've held a variety of roles including Managing Director of Dachis Group Europe, Director of Digital at Edelman, Head of Social Media at Headshift, Acting Editor of the BBC Blogs and Executive Producer at ITV.

I hold a BA in Education, MA in Sociology, MPhil in Communication Studies and a PgDip in Law. I've also been a Non-Residential Fellow at Stanford University Law School and a Visiting Fellow of Journalism at City University, London.

Why cybersoc.com? In 1995, I tried to register, for the purposes of researching "ordinary users", the username Cybersociologist on AOL. They truncated my name and I stuck with it....

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