links for 2009-12-24

By on Dec 24, 2009 in Uncategorized |

4 Flaws To Learn From Eurostar – Eurostar didn't do a very good job of engaging with customers – online or off – during their spate of recent cancellations in the run up to Christmas… (tags: crisis eurostar publicrelations marketing socialmedia disaster travel transport christmas...

links for 2009-12-22

By on Dec 22, 2009 in Uncategorized |

Sun Microsystems: Video on SunSpace – Atlassian News (tags: confluence wiki enterprise sun socialmedia)

links for 2009-12-17

By on Dec 17, 2009 in Uncategorized |

5 Best Data Visualization Projects of the Year – 2009 | FlowingData (tags: visualisation data datajournalism) Who is the Voice of Social Media in Your Hotel? | By Daniel Edward Craig "When asked about social media strategy, I often hear hotel executives say they are “carefully monitoring” or “moving at a measured pace”. “Our strategy is pretty much to listen and monitor,” said another one. That’s not strategy. That’s hoping social media will go away. It won’t. " (tags: monitoring marketing publicrelations hotel business strategy socialmedia socialnetworking) Eight cool social media infographics | Blog | Econsultancy So, inspired by the newest of social media infographics, I thought it might be useful to collect some of the better examples in one place as a source of inspiration and information. Links to the actual graphics are in the headline titles. (tags: statistics trends visualisation socialmedia strategy) HOW TO: Use Social Media to Retain Customers "While new customers are great, returning customers are even better. Social media offers a number of opportunities to turn your new and existing customers into repeat customers and fans." (tags: socialmedia marketing roi customerservice onlinecommunitymanagement onlinecommunity) 10 Ways Social Media Will Change In 2010 (tags: trends strategy socialmedia marketing...

creating customer communities – new piece of strategic consultancy

By on Dec 16, 2009 in headshift, online community, social software |

If you're wondering why I've gone a bit quiet here and on twitter recently, it's because I've been involved, for the past month or so, in a comprehensive piece of strategic consultancy for a Headshift client. In a new post, Creating Customer Communities, over on the Headshift blog, I've described the process we undertook, as well as our key recommendation, in helping that client create a strategy for it's customer facing social media activities.

links for 2009-12-16

By on Dec 16, 2009 in Uncategorized | 1 comment

Forrester report on community platforms (tags: forrester strategy business platforms onlinecommunity onlinecommunitymanagement) Gartner, Inc. 2009 Magic Quadrant for Social Software in the Workplace – Jive Software (tags: gartner jive platform socialmedia onlinecommunity onlinecommunitymanagement) Social Media Today | Social Media Policies of 113 Organizations (tags: socialmedia guidelines business policies) Spalpeen :: Twitter tips for journalists, edition "The’s online team asked me to put a list of Twitter tips together, so I thought I’d open it up to the floor. Make sure you check out a similar list “What is Twitter?” that I made for Channel 4 News. Here’s what I have so far. Please add tips in the comments or @Coneee!" (tags: twitter strategy channel4 dailymirror journalismtraining journalism engagement) Back to Basics: Developing an Online Community Strategy – Online Community Report A comprehensive and wide reaching article about creating a social media strategy (tags: socialmedia strategy onlinecommunitymanagement howto community onlinecommunity marketing) Beware Social Media Snake Oil – BusinessWeek "The best way to avoid a similar backlash today is for social media's practitioners, including thousands of consultants, to shift the focus from promises to results. It may be the only way to convert the skeptics—and flush out the snake oil. " (tags: socialmedia business roi marketing businessweek) BBC News – Interactive map: A decade of road deaths Interactive map allowing users to search road deaths by year and postcode, with results including links (where available) to stories, gender, age, and mode of transport. (tags: statistics bbcnews accidents travel maps road datajournalism) Twitter Highlights Coming Contributer API "The feature appends the contributor’s username to the tweet byline, making the business to consumer communication more personal; e.g. if @Twitter invites @Biz to tweet on its behalf, then a tweet from @Twitter would include @Biz in the byline so that users know more about the real people behind organizations.” (tags: twitter business customerservice marketing crowdsourcing strategy onlinecommunitymanagement) When to engage and why | Customer Engagement Unit Developing an effective online engagement strategy is not a short-term, tactical exercise. Nor is it easy. You need to commit to it long term to gain real business value and you must really put the effort in to planning, executing and measuring if you want it to pay real dividends. (tags: engagement marketing customerservice onlinecommunity onlinecommunitymanagement) Snow UK: how Ben Marsh is using Twitter to create data | News | (tags: snow mashup maps mobile guardian twitter) #uksnow Map 2.0 Monitors twitter for tweets rating the snowfall from 1-10 and containing a postcode then plots the snowfall on a map. Clever! (tags: twitter uk mashup map...