creating customer communities – new piece of strategic consultancy

If you're wondering why I've gone a bit quiet here and on twitter recently, it's because I've been involved, for the past month or so, in a comprehensive piece of strategic consultancy for a Headshift client.

In a new post, Creating Customer Communities, over on the Headshift blog, I've described the process we undertook, as well as our key recommendation, in helping that client create a strategy for it's customer facing social media activities.