links for 2010-01-30

By on Jan 30, 2010 in Uncategorized |

BBC News – Malaysian PM wooing voters online (tags: malaysia government politics elections marketing advertising campaigning)

aggregation – parasite or opportunity for content providers?

By on Jan 28, 2010 in blogging, journalism, newspapers |

The Daily Mirror has joined a growing number of newspapers who block a news aggregator, NewsNow, from crawling it's site. The Sun and Times Online had already made similar moves. Having worked in the media industry myself for nearly ten years, I understand why, on the face of things, content providers see aggregators as a threat. Aggregators essentially monitor sites for new content and, like an RSS reader, pull in and display any new content. The move to block aggregators is, however, short sighted. Aggregators, which range from Google News to more configurable services such as NetVibes, typically allow their users to configure the content they see via keywords or tags. Someone who is a regular reader of a particular news source, say the BBC News website, is unlikely to go off and look at other news sites unless they are particularly interested in reading other viewpoints of the same story. News aggregators, however, display the content from a range of sources, which encourages users to explore new publications and providers. One of the workshops that I frequently run for our clients helps them better understand how to use the whole web as their canvas. The point of such a strategy is that the only people who visit your website are people who already know about you, or who find you through search engines such as google. By posting content, for example images, video or presentation slides, on third party sites, then linking them back to the relevant piece of content on your own site, you're potentially reaching out to new audiences who have never heard of you previously but who can, nonetheless, engage with your message and organisation after stumbling upon your content on third party sites. Creative Commons Licensing of content is an important piece of the puzzle as it allows content creators to determine who can use their content and under what conditions. So, for example, on flickr I have set my default Creative Commons Licensing so that it restricts use of my images to those, non-commercial and commercial, who are willing to attribute me and link back to the original image on flickr. By doing this, my photos have been used in powerpoint presentations, a mobile guide to Bristol, and as the derivative basis of a watercolour painting. Each time this happens, my content is seen by people who would have never come across it otherwise, potentially inticing new audiences to visit and consume my other content. Whilst I understand the initial reaction of publishers and other content providers to aggegators, some of which make money by pulling in and displaying third party content, I also firmly believe that allowing them to do so is a powerful marketing tool. With newspaper audiences diminishing, and television audiences fragmenting, it makes sense to do, or in this instance allow, other sites to display your content so long as they clearly attribute that content and link back to you. Aggregation may very well be parasitic at first glance, but the benefits – greater exposure to new audiences, as well as SEO gains – mean that, in actuality, it's a potentially powerful marketing tool for content providers. (I originally posted this on the Headshift...

links for 2010-01-26

By on Jan 26, 2010 in Uncategorized |

Foursquare's New Frontier: Newspapers "Metro readers and tourists alike can think of the editorial content inside Foursquare (Foursquare) as a travel guide book that highlights useful articles and unlocks the best a neighborhood has to offer." (tags: local hyperlocal socialmedia iphone mobile geolocation news2.0 newspaperbusiness metro strategy publishing business foursquare journalism journalisttraining) Social media is finally about the media | The Social – CNET News (tags: media socialmedia twitter strategy publishing...

links for 2010-01-25

By on Jan 25, 2010 in Uncategorized |

Tweetminster Analysis of Politicians who Tweet (tags: parliament government socialmedia twitter ukpolitics election politics advertising marketing transparency strategy) The 4 Big Myths of Profile Pictures « OkTrends Some research, from an analysis of a dating website, explores different results of different types of profile photos (tags: photography socialmedia analysis onlinedating psychology research self profile) Pope to Priests – get a blog: Message for the 44th World Communications Day, Benedict XVI "Priests are thus challenged to proclaim the Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) which, alongside traditional means, can open up broad new vistas for dialogue, evangelization and catechesis." (tags: pope religion vatican catholic socialmedia blogging bloggingtechniques...

links for 2010-01-23

By on Jan 23, 2010 in Uncategorized |

Make your own David Cameron poster Funny… (tags: conservatives government politics elections howto makeyourown davidcameron tory advertising funny) THE BLOGGING BBC – Journalism Practice Another from Alf Hermida: Journalism blogs at "the world's most trusted news organisation" (tags: journalism bbc bbcblogs blogging research academicresearch journalisttraining) The BBC, blogs and accountability « Alf Hermida's chapter is called Let’s Talk: How Blogging is Shaping the BBC’s Relationship with the Public, and looks at how the BBC has attempted to use blogging to provide greater transparency, particularly around its editorial decision-making. (tags: bbc blogs blogging bloggingtechniques journalism journalisttraining news news2.0 transparency bbcblogs...