I'm frequently asked, by our clients as well as the MA Journalism students I occasionally teach as part of my role as a Visiting Journalism Fellow at City University,
for tips on how to get started blogging. As someone who has several
successful blogs of my own, and having developed a blog training course
in my former role as the Head of Blogging at the BBC, it's something I've put a lot of thought into over the years.
Not everyone, or every organisation, can or should blog but many who do
find it an effective way to engage with audiences, stakeholders and
consumers. The ten techniques described in my post, over on the Headshift blog, cover the basics of how
to get started blogging.