Twitter

links for 2010-06-28

By on Jun 28, 2010 in Uncategorized |

New Statesman – Coca-Cola witnesses ‘phenomenal’ results with Twitter ads The US soft drinks company said the ads garnered about 86 million views in 24 hours. It also saw an "engagement rate" of six per cent, compared with the 0.02 per cent of people who click on a regular online advertisement. (tags: coke advertising marketing viral twitter...

links for 2010-06-25

By on Jun 25, 2010 in Uncategorized |

The evolving blogosphere: An empire gives way | The Economist When John Kelly of Morningside Analytics, a market-research firm, recently pored over data from websites in Indonesia he discovered a “vast field of dead blogs”. Numbering several thousand, they had not been updated since May 2009. Like hastily abandoned cities, they mark the arrival of the Indonesian version of Facebook, the online social network. (tags: bloggs blogging trends statistics blogger wordpress socialnetworking) BBC News – Government to axe hundreds of 'unnecessary' websites A report by the Central Office of Information has revealed that the government spent £94m on website development and running costs and £32m on web staff in 2009 – 2010. (tags: government spending bbcnews transparency...

links for 2010-06-23

By on Jun 23, 2010 in Uncategorized |

Curating conversations | Open Platform | guardian.co.uk Twitter is becoming an ever present backchannel at conferences and events. However sometimes it needs curating and moderating, especially if it's to be displayed large as a part of the event. Here we talk about an app built in a few hours and open sourced today which we used for this purpose for The Guardian's Activate Summit (tags: curation twitter moderation onlinecommunitymanagement...

links for 2010-06-22

By on Jun 22, 2010 in Uncategorized |

Media Nation » Names, faces and anonymous comments The end of anonymous comments on news sites? Well, no, but an interesting discussion of it… and a good suggestion: "One alternative, which I’ve mentioned before, is to use Facebook as a commenting system. Nearly everyone on Facebook uses his or her real name, usually accompanied by a photo. The Globe itself is among newspapers that posts links to some of its stories on Facebook, where you will find a far more civil conversation than what’s on Boston.com." (tags: news2.0 news onlinediscussion onlinecommunitymanagement moderation anonymity) ITV to incorporate social media into TV news bulletins | Media | guardian.co.uk (tags: socialmedia broadcasting itv news news2.0 socialnetworking tv) Jive Software’s Strategy Emphasizes “What Matters” to Businesses | Future Changes (tags: jive socialmedia socialbusinessdesign collaboration enterprise2.0) Hottest Job in Marketing Might Just Be Community Manager – Advertising Age – CMO Strategy (tags: onlinecommunitymanagement onlinecommunity engagement onlinediscussion jobs) FT.com / UK – CNN cancels AP subscription CNN will also launch CNN Share, an internal service to simplify the aggregating and sharing of editorial content across all platforms, and a new alert system for breaking news. (tags: cnn aggregation journalism newsbusiness news2.0 associiatedpress media) MediaShift Idea Lab . Knight Announces News Challenge Winners for 2010 | PBS (tags: knightfoundation innovation socialmedia journalism journalisttraining) Social Marketing Analytics Jeremiah Owyang's thoughts on measuring social marketing (tags: analytics socialmedia measurement altimeter marketing socialbusinessdesign strategy business) spiggler Displays tweets on a map (tags: local hyperlocal...

my presentation from world summit on media for children and youth

By on Jun 22, 2010 in activism, conferences/events, edelman, journalism, online community, social software |

Last Thursday and Friday I was in Karlstad, Sweden for the World Summit on Media for Children and Youth, where I gave a presentation on how social media is changing the way we – and in particular young people – are experiencing the World around us. Here are the slides (with notes): World Media Summit (Karlstad) – It's all About Social View more presentations from Robin...