demonstrating the centrality of social media activities

For those who haven't come across the Mashable post about it yet, Gatorade has constructed a Social Media "War Room" that strongly demonstrates to staff the centrality of social media to their business:


Basically, it's a room with big screens showing social media monitoring and engagement activities. Staff can come in, see what customers are saying about the brand, and learn from interactions with consumers. Nicely done.

(Image: Mashable)