social media map of europe

Some of my colleagues here at Edelman Digital London recently put together this updated map comparing social media services and uses across Europe.

In comparison to previous versions, this shows the increasing dominance of Facebook in most, but not all, European markets, as well as the continued existence of some large, home grown platforms in many EU nations. It also demonstrates that, for a variety of reasons including demographics, cultural, and language differences, people in each country undertake different activities:


Social Media Mapping in Europe

View more presentations from Edelman Digital.


  1. Surprised to see that there’s no Tuenti in the Spanish region – maybe I missed it?
    thanks for sharing!

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