presentation from the chief marketing officers conference in sopot

Last week, I had the pleasure of speaking at the Chief Marketing Officers Congress in Sopot, near Gdansk in Poland. I used the opportunity to introduce some of Edelman's thinking about the stakeholder environment brands exist in, the multiplicity of touch points between an organisation and it's stakeholders, and Edelman's public engagement framework.Here are the slides:

 

Chief Marketing Officer Congress, Sopot

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The author speaked at the Chief Marketing Officers Congress got some experience, in the way he introduced some of his own ideas. He felt very happy honored. Congratulations!
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