Edelman Digital is hosting, and I'm going to be moderating, a great panel on Social Business as part of Social Media Week. The event will be in our offices at 105 Victoria Street, London SW1, on the morning of 14 February. You need to register to attend – here's the details:

Social Business In Action
A Social Media Week (London) Event Hosted by Edelman Digital

Register Here: http://socialmediaweek.org/event/?event_id=1447

A growing number of organisations are tapping into the power of Social Business to harness the willingness and ability of consumers, stakeholders and staff to get closer to, and more involved in, the delivery of business critical processes and practices. From increasing the breadth and depth of the interface between consumers and corporate staff, to improving the ability to share knowledge and expertise within the enterprise, Social Business is a very human centric approach to solving the challenges faced by organisations in the highly connected, always on, business world of today. The following panelists will, during this hour long session, share their thoughts and experiences of Social Business in action:

David Armano (http://darmano.typepad.com/), Executive Vice President for Innovation and Integration at Edelman Digital, and leads Edelman's "Social Business Planning" whilst regularly writing about Social Business for The Harvard Business Review and elsewhere. David is widely considered to be an influential and authoritative voice in the use of social media for business, and has a combined audience of over 70,000 subscribers to his blog and twitter feed.

Vincent Boon is Head of Community at giffgaff (http://www.giffgaff.com), a mobile network operator "Run By You" that puts it's customers at the heart of business processes ranging from marketing to service delivery to customer care. The result, an award winning service and strong differentiation of it's offering, is perhaps the best example of Social Business success yet in the UK.

Euan Semple (http://www.euansemple.com/) is an independent consultant and leading figure within the Social Business movement. For over ten years, Euan has been helping the people within organisations, including the BBC, international organisations, and consumer brands, connect and work more effectively through Social Business programmes. He is the author of a forthcoming hardcover on Social Business, "Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web."

Fourth Panelist (TBC)

Session will be moderated by Edelman London's Director of Digital, Robin Hamman (http://www.cybersoc.com), a twelve year veteran of the convergence of social media and business, who has written and spoken extensively on the subject of Social Business. A light breakfast (pastries and coffee, not full English) will be provided.

Registration is Required

Cybersoc by Robin Hamman
With over 13 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World's most recognisable brands and organisations, I've built a reputation internationally as a leading practitioner in the industry.

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About Robin Hamman

I've been helping some of the World's most widely recognised brands and organisations devise and implement strategic digital and social media programmes since 1999.

I'm currently the EMEA Digital Network Lead at Fleishman Hillard. I've previously held a variety of roles including Managing Director of Dachis Group Europe, Director of Digital at Edelman, Head of Social Media at Headshift, Acting Editor of the BBC Blogs and Executive Producer at ITV.

In addition to my day job, I help my wife run an online retail business selling wool blankets - if you're feeling chilly, check out JustSheep.co.uk

I hold a BA in Education, MA in Sociology, MPhil in Communication Studies and a PgDip in Law. I've also been a Non-Residential Fellow at Stanford University Law School and a Visiting Fellow of Journalism at City University, London.

Why cybersoc.com? In 1995, I tried to register, for the purposes of researching "ordinary users", the username Cybersociologist on AOL. They truncated my name and I stuck with it....

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