i’ve joined fleishmanhillard as emea social business lead

By on Jan 17, 2014 in fleishmanhillard | 1 comment

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FleishmanHillardThose of you who follow me elsewhere online will have noticed that I recently started a new role as EMEA Social Business Lead at FleishmanHillard.

I’ll be working with clients being serviced by any of the 45 FleishmanHillard offices in Europe, the Middle East and Africa.

Richard Kanareck, Managing Director of our London office, from which I will be based, is quoted in this news release covered by Holmes Report:

“Robin is a true thought leader and will help us better support clients who are ready to move their digital and social media programmes into the strategic heart of their organisations.”

In a note to my new colleagues, I took a stab at explaining how social business is different from social media:

“Most brands recognise that social media offers new opportunities to target and engage directly with audiences through carefully crafted content and messaging. But social media is a two way street – and brands need to be well prepared to participate, as equals, with a variety of stakeholders there.

Whilst there once were clearly defined boundaries between the responsibilities, and stakeholder audiences, of distinct business functions, in social media such organisational silos often lead to poor governance, repetitive investment, and inconsistent messaging.

Social Business is an approach towards solving these challenges by bringing stakeholders, both internal and external, closer to business critical activities through the strategic application of people, platforms and processes.”

I’ve already been impressed with the people I’ve met in the London office and members of the Regional and Digital/Social leadership teams am an looking forward to getting involved in the strategic programmes they’re working on with clients. If you fancy being one of those clients, drop me a line at the new place: