Twitter

Twitter Conversation Archetypes and What They Mean for Your Brand

By on Mar 12, 2015 in academic studies, online community, public relations, social business, social software |

Back in the mid-to-late 1990’s, I was one of what seemed like a small handful of social scientists investigating the structures of conversation and community in online spaces. Fast-forward nearly twenty years and I’m fairly certain social media is now one of the most popular areas of study amongst sociologists. Last year, Pew Research Center, in collaboration with the Social Media Research Foundation, used Network Analysis to develop six archetypes of conversations on twitter. It strikes me that insight from the research would be particularly useful to brand managers and their social media teams as they develop a channel strategy for their brand, so I’ve posted what I hope to be a helpful guide to understanding the connection between your brand and the archetypes of twitter...

does your brand have fickle friends?

By on Mar 8, 2015 in conferences/events, online community, social business, social software, stradigal |

Would your brand be sad if suddenly, without warning, a meteor came crashing down out of the sky, wiping out all of it’s fans and followers? It’s an interesting way, I think, to begin challenging the assumption that having fans and followers for your brand is a good measure of strategic social media programmes. (All My Friends Are Dead is a book by Avery Monsen and Jory John)