does your brand have fickle friends?

Would Your Brand Be Sad?

Would your brand be sad if suddenly, without warning, a meteor came crashing down out of the sky, wiping out all of it’s fans and followers? It’s an interesting way, I think, to begin challenging the assumption that having fans and followers for your brand is a good measure of strategic social media programmes.

(All My Friends Are Dead is a book by Avery Monsen and Jory John)