Career Timeline


I’m an internationally recognised leader in the delivery of strategically aligned digital and social media propositions. I draw upon a broad range of professional experiences, spanning 17 years in the industry, to produce insights led, creative solutions for clients focused on seizing the opportunities of tomorrow. My perspectives on developments in digital and social media often proceed those of my chosen field and I’m regularly selected to keynote at a variety of industry and client events.

For most current information, please see my LinkedIn profile.


Commercial Director (EMEA), The Social Element, June 2016 – Current
I work with clients, as well as our client services teams, to create strategically aligned social media programmes.

Freelance Digital and Social Media Consultant, Stradigal London, Jan 2015 – June 2016
During an 18 month period, I freelanced directly with clients (Sika Group, United Nations, etc) as well as in partnership with several digital and PR agencies (Flipside Group [now part of Weber Shandwick], T/F/D, Jericho Chambers and Field Consulting). Clients ranged from property developers to pharma brands to a mobile start-up – and much in-between.

EMEA Director of Social Business, FleishmanHillard London, Jan 2014-Jan 2015
In this regional leadership role at a leading integrated PR and Marketing agency, I was responsible for digital practice thought-leadership, pan-regional business development activities, the coordination of digital resources regionally, and vendor relationships. I successfully sold and led high-value contracts with a number of new and existing clients.

Managing Director, Dachis Group Europe London, May 2013 – Jan 2014
Dachis Group was a boutique social business consultancy. Soon after I joined the business, our investors, in preparation for acquisition, took the decision to focus resources on further development of our proprietary big data analytics platform. I was ultimately tasked with disposing of ongoing consultancy contracts and winding up the 35 person European operation. Dachis Group was acquired by Sprinklr in early 2014.

Director, Edelman Digital London, June 2010 – May 2013
As the second most senior member of Edelman Digital’s London operation, I was responsible for team leadership, business development and C-level consultancy. During my tenure, our practice revenue grew by over 300%, allowing us to increase the size of team from 30 to 90 members. During my three years with the agency, I brought approximately £4.5m of new contracts into the firm.

Social Media Practice Lead, Headshift London, July 2008 – June 2010
As a practice lead, I was responsible for leading a team of approximately 15 consultants, UX designers, technical project managers and software developers. I also led the core new business activities of thought leadership, marketing and events.

Acting Editor, BBC Blogs London, April 2001-June 2008
At the BBC, first as a Senior Broadcast Journalist and, ultimately, as the BBC’s first Editor of Blogging, I led the development and roll out of the Corporation’s strategy, and underlying processes for delivery, for building audience communities across a variety of owned and social media properties.

Various Digital / Social Media Roles London, 1998 -2001
Between 1998 and 2001 I held a variety of roles at the collision point between mainstream media and social media, including Communities Producer (BBC), Executive Communities Producer (Granada/ITV), Communities Evangelist (Talkcast) and Consultant (eTribes).

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