Career Timeline



I’m an internationally recognised leader in the delivery of strategically aligned digital and social media propositions. I draw upon a broad range of professional experiences, spanning 20 years in the industry, to produce insights led, creative solutions for clients focused on seizing the opportunities of tomorrow.

For most current information, please see my LinkedIn profile.


Director Level Social Media Consultant – Battenhall (Part-Time)
Working with C-Suite clients at some of the World’s leading brands, particularly travel (global airline) and professional services.

Contract/Interim/Freelance Director of Digital and Social Media – Various
A variety of short and mid-term roles with leading agencies including Weber Shandwick, T/F/D, Jericho Chambers, The Social Element and Kazoo. Also direct to client work for Sika Group GMbH, UNDP, Government of Montenegro and others.

EMEA Director of Creative Strategy and Digital Network Lead – FleishmanHillard
In this regional leadership role at a leading integrated PR and Marketing agency, I was responsible for digital practice thought-leadership, pan-regional business development activities, the coordination of digital resources regionally, and vendor relationships. I successfully sold and led high-value contracts with a number of new and existing clients.

Managing Director – Dachis Group Europe
Dachis Group was a boutique social business consultancy. Soon after I joined the business, our investors, in preparation for acquisition, took the decision to focus resources on further development of our proprietary big data analytics platform. I was ultimately tasked with disposing of ongoing consultancy contracts and winding up the 35 person European operation. Dachis Group was acquired by Sprinklr in early 2014.

Director of Digital – Edelman
As the second most senior member of Edelman Digital’s London operation, I was responsible for team leadership, business development and C-level consultancy. During my tenure, our practice revenue grew by over 300%, allowing us to increase the size of team from 30 to 90 members. During my three years with the agency, I brought approximately £4.5m of new contracts into the firm.

Social Media Practice Lead – Headshift
As a practice lead, I was responsible for leading a team of approximately 15 consultants, UX designers, technical project managers and software developers. I also led the core new business activities of thought leadership, marketing and events.

Acting Editor – Blogs and Social Media – BBC
At the BBC, first as a Senior Broadcast Journalist and, ultimately, as the BBC’s first Editor of Blogging, I led the development and roll out of the Corporation’s strategy, and underlying processes for delivery, for building audience communities across a variety of owned and social media properties.

Various Digital / Social Media Roles London, 1998 -2001
Between 1998 and 2001 I held a variety of roles at the collision point between mainstream media and social media, including Communities Producer (BBC), Executive Communities Producer (Granada/ITV), Communities Evangelist (Talkcast) and Consultant (eTribes).

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