a potted history of online community management

By on Feb 4, 2013 in BBC, blogging, blogging techniques, citizen journalism, conferences/events, edelman, headshift, journalism, online community, social software |

The past few days, I've been working on a presentation for the Vircomm Summit, a gathering of the online community management industry, which will take place in London this Thursday. Rather than showing a whole bunch of industry folk stuff they already know – strategies, models and case studies – I've decided to deliver what can best be described as a Potted History of Online Community Management. In the presentation, I'll cover the: pre-internet days of dial-up bulletin board systems (BBSs) wild frontier of usenet and IRC walled gardens of the mid-90's early days – and challenges – for audience interactivity at the BBC  launch of the BBC's web chat service investing in community management training and roll out at the BBC the first (??) multi-domain community management platform we developed at what "twitter" looked like in 2001 BBCi chat studio at Bush House and the professionalisation of online community management at the Corporation expansion by the BBC into building engagement on third party social networkign and content sharing services the state of the industry today – grown up strategies, approaches, platforms and measurement frameworks my thoughts on the source(s) of competition to the online community industry in the future Although my narrative and most of the screenshots are in place, I've yet to tidy up the visual presentation – stay tuned, I'll post the slides as soon as I can after presenting them at Vircomm on...

prweek videocast on the importance of social media guidelines for staff

By on Dec 2, 2010 in blogging techniques, conferences/events, edelman, online community, social software |

A few weeks ago I appeared, along with Dan Sands from Bite Communications, in a PR Week Videocast about the importance of Social Media Guidelines for staff:  

cnni panel discussion at the frontline this thursday

By on Jul 20, 2010 in blogging, blogging techniques, citizen journalism, conferences/events, journalism, mobile, newspapers, social software | 2 comments

I've been involved in helping CNNi, a client, organise a panel discussion on the role of mobile phones in news gathering, journalism and the consumption of news. The event, which has as an online media partner, will take place on Thursday 22 July at the Frontline Club in London. Tickets are free but you'll need to sign up in advance. Here's more detail: Mobile phones are changing the way we learn about and experience news. Citizen journalists and ordinary people are, increasingly, beating TV crews to the scene of breaking news stories. Mobile technology is becoming an essential part of the professional journalist's tool-kit. Mobiles are also changing the way we consume news, allowing people on the move to keep abreast of the stories important to them. This panel discussion brings together a range of experts from journalism, academia and mainstream media to discuss the role of mobile phones in newsgathering, reporting and the consumption of news. Topics include: * The role of eyewitness reports, captured and shared via mobile, in news today * The motivation of citizen journalists and others who share news related content via their mobiles * The importance of mobile journalism skills to the work of professional journalists * Inspirational examples of stories covered by journalists and others using mobile phones * Tips on creating great stories using a mobile phone * How are mobile phones changing the way we find and consume news * The impact of new technology on the business of news Panellists: Louis Gump Vice President Mobile, CNN Louis is vice president of CNN Mobile, responsible for managing CNN’s mobile business. Based in CNN’s headquarters in Atlanta, he directs CNN’s mobile strategy and development to meet consumer needs and grow overall reach, usage and revenue. Alex Wood Freelance Mobile Journalist, Producer and Lecturer Alex is a freelance journalist and co-founder of Not on the Wires, a multimedia journalism production company. He created G20 London Live, a mobile journalism project covering the G20 summit in London. He also teaches mobile journalism to students at London South Bank University. Andy Dickinson Course Leader, BA Digital Journalism Production, University of Central Lancashire Andy teaches Digital and Online Journalism at the Department of Journalism at the University of Central Lancashire, which has had dedicated postgraduate and undergraduate courses in Online Journalism since 1999. In his spare time he edits TV programmes and provides training for journalists moving to Digital. Ben Hammersley Editor at Large, Wired UK Ben is Editor at Large of Conde Nast's Wired UK magazine, Director of Digital at Six Creative and Principal of Dangerous Precedent. Hammersley previously worked as the first Internet reporter for The Times and as a reporter for The Guardian as well as reporting from  Iran and Afghanistan. Jonathan Hewett Director, Newspaper Journalism, City University Jonathan is Director of Newspaper in the Department of Journalism at City University, London. The course combines practical skills training in reporting, interviewing, writing, editing, research, newspaper production and digital production skills, including the use of mobile phones and social media. Drinks and networking from 6.30pm Event from 7pm It's free, but you need to sign up in...

presentation on entrepreneurial journalism

By on May 11, 2010 in blogging techniques, conferences/events, journalism, social software |

Yesterday I gave a lecture on entrepreneurial journalism at City University, where I'm a Visiting Fellow. It's not full of answers, only some background info on how we got to where we are (journalists having to think creatively around the problem of getting paid for their craft) and some ideas… Entrepreneurial Journalism View more presentations from Robin Hamman. On the day, I was helped out by Richard Lander (CityWire) and Alex Johnson (ShedWorking) and my colleague Rich Holman provided some good feedback in advance – thanks...

rough draft: outline for lecture on entrepreneurial journalism

By on Apr 20, 2010 in blogging, blogging techniques, citizen journalism, journalism, newspapers | 6 comments

In a couple of weeks I'll be giving a lecture at City University, where I'm a Visiting Journalism Fellow, on Entrepreneurial Journalism. My intention isn't to offer any answers, just point out some opportunities to a group of 100 MA students who, due to the economic climate and recent shifts in consumption of content and the business models for making money out of it, are no longer assured a job in their chosen profession by simply graduating from one of the top journalism departments in the country. It's not all doom and gloom – a number of last year's students are out there, thriving, and getting paid for their work – and hopefully I'll be able to point this year's students towards some similar opportunities. Here's a rough draft outline that I've put together, with a bit of help in the form of some great links (thanks!) provided by Paul Bradshaw and Craig McGinty, both of whom have benefited personally and professional by embracing the brave new world that is entrepreneurial journalism. Here's the draft – links and other feedback happily received – I need your help!: Section One – the old way Sales based business models… Sell content to an audience > some people willing to pay for content> some people willing to pay for packaging and/or delivery device> subscriptions ensure lock-in to daily, weekly, monthly or annual payment>> direct subscription with content provider (eg. magazine subscription)>> indirect subscription via third party, usually a platform (satellite providers, etc)> royalties from use (cuttings services, Performing Right Society (PRS), Mechanical-Copyright Protection Society (MCPS), etc) Build an audience, and sell eyeballs to advertisers… price depends on: > size of audience > demographic (age, sex, location, education, income; niche vs general) > advertiser perception of importance of brand Problems with the old model, online > many people consider content to be free> mechanisms for small, one off, (micro)payments prohibitively complex and expensive> google and others aggregate and repackage content, denying the original eyeballs to sell> audiences fragmented>> almost unlimited competition from many producers Section Two: Business models for Social Media > create a participatory framework> increase audience size and loyalty through participation> users generate most of content> users reveal demographic data>> detailed demographic data has a higher value to advertisers> data trail from participation reveals even more about users (facebook knows that you're 20, recently described yourself as "unattached", attend City University, and just friended a whole bunch of ex-classmates who recently changed their location to Sydney – queue Qantas and dating website advertisments) But still, they depend largely upon old models… > sell subscriptions to advanced features (flickr, linked in, dating websites)> sell subscriptions to content (coming soon to News International properties)> targeted advertising (facebook, premium google search results)> general advertising (banner ads)> sell opportunities to engage with audience ( and a few new ones… > sue google (> crowdsourced funding (> crowdsourced innovation and marketing (, Dell Ideastorm, etc)> stay alive long enough to get to IPO Section Three: So how to be an entrepreneurial journalist? > yes, there are some ways to make money> think more widely about extracting value from your content and participation online>> build yourself as a brand>> have conversations that could lead to job opportunities>> come up with interesting projects that might attract funding from, for example, the Knight Foundation> you're not just a journalist anymore – you also have to sell, market, consult, network and it would help to develop websites too… Making money – obvious opportunities > google ads – small money, but easy and doesn't involve any selling> banner advertising – automated, and again easy, but very little money in it> associate programmes – advertise products and services, such as items from Amazon, using embed code – easy, and can be good money in right circumstances> target a niche, and sell ads to those who want to advertise to that niche (> build a compelling proposition and sell it on> sell your skills – whether it's setting up blogs, live blogging events, creating and implementing a social media strategy, run audience engagement activities etc you have skills others might want Build Yourself as a Brand > again, targeting a niche you genuinely are interested in makes sense>> might be fun anyway>> demonstrate ability to create an audience as well as content>> gets you noticed>> less competition, particularly from “old media” (FT – example of big media doing ok in this space) Have Conversations To Create Opportunities > point prospects to your online presence> build your professional network, and make it visible (linked in, slideshare, etc)> live blog industry events> become the centre of the audience community you target Market and Sell Your Skills, Not Content > you can create content – identify who, both within in the media and elsewhere, might be interested in it>> PR, Marketing, Industry, Government, etc> show others how you do it – teaching and consulting can be rewarding, and it pays More… > Extract data from your audience and sell it (data mining)> Repackage data to build new things (and sell it – councils, news, marketing agencies, etc)> Devise applications (see Glamour Ask a Stylist app)> Sell and manage clever content + social media propositions Discussion (Update: 22 April) I'm really pleased to announce that I've enlisted the help of two guests, both of them innovators and successful entrepreneurial journalists, to provide case studies from their own experience...

my top ten tips on getting started blogging

By on Jan 15, 2010 in blogging, blogging techniques, headshift, journalism, social software |

I'm frequently asked, by our clients as well as the MA Journalism students I occasionally teach as part of my role as a Visiting Journalism Fellow at City University, for tips on how to get started blogging. As someone who has several successful blogs of my own, and having developed a blog training course in my former role as the Head of Blogging at the BBC, it's something I've put a lot of thought into over the years. Not everyone, or every organisation, can or should blog but many who do find it an effective way to engage with audiences, stakeholders and consumers. The ten techniques described in my post, over on the Headshift blog, cover the basics of how to get started...