Twitter Conversation Archetypes and What They Mean for Your Brand

Back in the mid-to-late 1990’s, I was one of what seemed like a small handful of social scientists investigating the structures of conversation and community in online spaces. Fast-forward nearly twenty years and I’m fairly certain social media is now… Continue Reading

does your brand have fickle friends?

Would your brand be sad if suddenly, without warning, a meteor came crashing down out of the sky, wiping out all of it’s fans and followers? It’s an interesting way, I think, to begin challenging the assumption that having fans… Continue Reading

slides: a potted history of online community management 1985 to 2013

A couple weeks ago, I had the pleasure of giving a rather personal presentation at the Vircomm Conference – a potted history of online community management, from 1985 to present, as lived from my own perspective. Some, but not all,… Continue Reading