I just came across an interesting post by Jeremiah Owyang, in which he charts the evolution of social business and makes the prediction that it’s future will be centred around the collaborative economy: “…the next phase of Social Business goes… Continue Reading
I recently purchased, after some consideration, a new flat screen television with built-in wifi. One of the big selling points of TV manufacturers these days is integration with download services (for me, it had to come with iPlayer integration to… Continue Reading
It’s long been known that social media impacts a brand’s overall visibility, both through it’s reach into social media audiences as well as by generating new inbound links, wrapped in useful context, that search engines index and apply within their… Continue Reading
I’ve long been of the view that user experience methodology is useful well beyond the design phase of a web based proposition, product or service – it can and should be part of the strategy development process which proceeds it.… Continue Reading
McKinsey Quarterly has published an excellent article on the coming era of ‘on-demand’ marketing, with their thinking perfectly aligned with the strategic work I’ve been doing with a number of forward thinking clients B2C and B2C clients over the past… Continue Reading
The PR industry spends a lot of time talking about targeting key influencers through social media. Influencers are the people who, because they have credibility and visibility within a particular target audience, can help get a brand’s messaging noticed and… Continue Reading
Just about anyone who has looked at the website analytics for a corporate website will be aware that the percentage of visitors using the homepage as their landing point is on the decline. This is likely to be due to… Continue Reading
The other morning, whilst waiting on a plane for over an hour when my departure was delayed, I realised that at some point I'd become a "business traveller". Here's a few of the signs I came up with in a… Continue Reading
Can lessons from Thomson Reuters data business help transform its journalism? » Nieman Journo Lab http://t.co/wTj6S3bB << food for thought Can lessons from Thomson Reuters data business help transform its journalism? » Nieman Journo Lab http://t.co/wTj6S3bB << food for thought… Continue Reading
Social Media Screw-ups: the updated history from KrypTonite to Kenneth Cole (and beyond) | SMI Still as relevant as ever this morning: #SocialMedia Screw-ups: the updated history from KrypTonite to Kenneth Cole http://t.co/aaSCs6BA – SocialMediaInfluence (socialinfluence) http://twitter.com/socialinfluence/status/118225537377378304 (tags: fromtwitter via:packrati.us… Continue Reading