Shopify E-Commerce Website, Content Strategy and Advertising

Just Sheep Logo
JustSheep is a specialist online retailer selling high quality wool blankets and throws. Established in 2014, its annual revenue has grown from zero to around £20k in just two winter seasons.One of the keys to this success has been recognising that many online shoppers, particularly around Christmas, no longer bother to search for a gift – they head straight to Amazon.

We created a Shopify based website for the brand, then worked out how to leverage Amazon’s European Fulfillment Network (FBA) along with driving sales on the site through in-site search marketing. We also provided all of the descriptive content on the website, photography and brochure design.

To gain organic visibility for, we established a social media prescence across twitter, facebook, flickr and pinterest. We also managed google search and google shopping ads to increase visits.

We also went on the PR offensive, reaching out to Interiors Journalists via social media, landing a coveted “get it from…” listing in Country Homes and Interiors Magazine.

The result? In just two seasons (people only buy blankets between September and March) JustSheep has sold nearly 500 products at an average price of £59 each, to customers in the UK, Netherlands, Germany, USA, Canada and even, via a bulk sale to a customer in Dubai, a number of countries in Asia and SE Asia.