presentation slides: having difficult conversations

Most companies still have a mass mentality. The individual knowledge, skill and creativity held by staff is hidden behind processes devised in the image of the assembly line.

Products and services are viewed as a source of profit at the point of sale, not after - so talking to customers who have already spent their money is seen as a cost not a source of value.

This presentation, my Keynote at Unicom explores the ways social media can change all this and provides a 4 step approach to the process of socialising the way your organisation listens, acknowledges, engages and collaborates with consumers, audiences and stakeholders.

lee bryant at somesso (#smo09)

234881300Lee Bryant, director of Headshift (disclaimer: my employer) presents his 'social stack' at SOMESSO at Emirates Stadium in London.

The stack includes personal tools; group collaboration; blogs and networks; tweets, bookmarks and tags; public feeds and flows.

The slides aren't online yet, but another of Lee's recent presentations, which shares some of the same content, can be found here.

journalism enterprise & entrepreneurship unconference (jeecamp)

080520091344Last Friday I attended Jeecamp - the Journalism Enterprise and Entrepreneurship Unconference -  in Birmingham. The event, organised by Paul Bradshaw from Birmingham City's School of Media, brought together journalists, editors, academics and entrepreneurs for a day of interesting discussion.

 It's already, given the subject matter, been blogged to death so I won't duplicate the effort of others here, but I did want to point you to Journalism.co.uk's audio of the panel I was on along with Jo Wadsworth (Brighton Argus), Andy Dickinson (UCLAN), and Robin Morley (BBC) which was moderated by Dave Hart (Digital Birmingham).

For more coverage of the event, see Michael Haddon's posts for the Telegraph or Martin Belam's PDA Newsbucket piece on the Guardian website.

the long road to media freedom

Last week I spoke at one of the strangest conferences, in one of the most far flung places, I've ever been to - the Eurasian Media Forum in Almaty, Kazakhstan. The conference brings together journalists, business leaders, academics and politicians for two days of discussion ranging from news coverage of global events such as the current economic crisis to the implications of the Obama Presidency on East-West relations.

I went, at least in part, in the hope that by talking about the tools and techniques of blogging and social media, I could encourage delegates to think about being more open, transparent and direct in their dealings with audiences, consumers and, for the politicians in attendance, the populaces they govern. It was my usual sort of presentation but in unusual circumstances because, little did I know as I was speaking, something rather unusual was going on outside the building. Dan Kennedy covered the action outside, and what happened in the subsequent panel which we both participated in, on his blog Media Nation:

"The InterContinental Hotel in Almaty, Kazakhstan, is about as isolating an experience as you can imagine. The luxurious surroundings — and the ever-present security guards — effectively separated the several hundred journalists attending last week's Eurasian Media Forum from whatever was going on outside.

So it was something of a surprise when that separation was breached last Friday afternoon. Between a panel on the global media crisis, which I moderated, and a panel on blogging, in which I participated, several people approached us with handouts, warning of proposed laws that would crack down on Kazakhstan's burgeoning blogosphere. We exchanged pleasantries, and that seemed to be that.

Then, during the blogging panel, one of them — an audacious 24-year-old woman named Yevgeniya Plakhina, wearing a shirt that proclaimed "SHHH!" — got up and demanded to know why six of her friends had been arrested for demonstrating against the proposals.

The moderator, Vladimir Rerikh, a Kazakh journalist, clearly wanted the issue, and Plakhina, to go away. But Danny Schechter, a well-known American progressive journalist, spoke up on Plakhina's behalf, and she was able to continue pressing her case. (Here is Schechter's account.) The organizer of the conference, Dariga Nazarbayeva, the daughter of President Nursultan Nazarbayev, could be seen talking on her cell phone, leaving the hall and returning several times..."

Local campaigners fear that the law in question, explains Matthew Collin [on the Frontline Club blog - a Headshift project] who reports for Al Jazeera from Georgia and was another of the panelists in the blogging session, would "put serious restrictions on internet journalists and bloggers and potentially allow the authorities to block sites on political grounds."

Danny Schechter reports that the arrested protesters were later freed by authorities, quoting an email he received from Plakhina, which read “I really appreciate your help. Thanx. My friends are OK. I guess the authorities were afraid of international scandal, so an advisor to the president took care of letting my friends out..."

Needless to say, the panel discussion didn't exactly go as those of us on it had planned, nor - I suspect - as the organisers had intended. But I'm glad it happened - the protest I mean - and hope that, by being one of the many foreign participants in the conference, just being there helped ensure that the protesters and their colleagues both reach a wider audience with their appeal and remain safe from arrest whilst doing so.

The whole incident reminded me that media freedom is a precious, and all to rare, freedom. And blogging is, I think, an important tool for helping those who are brave enough to fight for it to make themselves heard. It's a long long way from the worlds of media and corporate blogging which I usually inhabit to the scenes I at least partially witnessed in Almaty but I hope that, some day, when they've won their fight for rights, blogging will become as everyday and mundane - and safe - as it is for me and most of you reading this.

it must be event season...

It must be social media event season again as I've got quite a few things creeping up in my diary:

  • 16 April: SOMESSO pre-event, hosted by Headshift (my employer) - please RSVP if you fancy coming along for some informal presentations, networking and free drinks
  • 23-24 April: Eurasian Media Forum, Almaty, Kazakhstan
  • 09 May: Journalism Enterprise and Experimentation Camp (JEEcamp) in Birmingham
  • 15 May: SOMESSO at Emirates Stadium, London

I'm always on the look-out for good conferences and events, as well as speaking opportunites so do get in touch if you're organising or attending something I should know about.

conferences this week: dna2009 and social media influence

3328412170_466d6b82caIt appears that conference season has begun.

On Tuesday I moderated a panel about using social media to have "difficult conversations at Social Media Influence in London with panelists Headshift's Lee Bryant (my boss), Andy Hobsbawm from Agency.com and Paolo Valdemarin of Evector.

[Photo by Kris Hoet]

Today, I'm on two panels during the final afternoon of DNA2009 in Brussels. I'll be joining Laura Oliver (journalism.co.uk), Darren Waters (BBC), Katharina Borchert (WAZ) and Bart Brouwers (Spits) for a panel about twitter, moderated by Ben Hammersley and possibly being joined remotely by Jeff Jarvis.

Later I'm on an experts panel responding to questions about social media.

Follow it all on twitter...


update...15.17:

John Thompson, publisher of the excellent Journalism.co.uk, streamed the panel live. Here's the first of his four clips:


Watch live video from johncthompson's channel on Justin.tv

three conferences i'll be at in early march

I'm taking part in a panel discussion about Twitter at DNA2009, being held in Brussels on the 4th and 5th of March 2009. I enjoyed it last year and there are, for me at least, some even more interesting people on board for this year's conference. Here's the video blurb I did for the conference website:


It's one of a number of conference I'm doing in March. The others include Social Media Influence in London on the 3rd, which Headshift is sponsoring, and the Social Networking World Forum, also in London, the following week.

Video Interview from Dubai

At last month's New Media Event in Dubai I was interviewed by NewzMakerz, which describes itself as "an online broadcast platform with a focus on enhancing business and economic ties between the Middle East and the rest of the world."


conference notes: dubai - the new media event

I'm the Dubai Marriott for The New Media Event, billed as "the first event in the region dedicated to the growing power of new media..." I've not made much of an attempt to value add in this post - it's mostly just notes but there is some good stuff here nonetheless.

The first speaker of the morning, Debbie Weil, author of the Corporate Blogging Book, kicked off the conference by pointing out a post by Bill Marriott. The head of Marriott hotel chain received 368 comments on a post reminiscing about the time he nearly blew himself up by trying to clean a deep fat fryer soap. According to Weil, Marriott insiders claim they can trace $7 million worth of room bookings to people clicking through from the blog. I doubt much, if any, of that was new business, but so what - if people actually read the blog and clicked through to make a room booking then it's doing something of value. Some quick fire notes, quotes and links from Debbie's presentation:

  • Debbie's key question that companies should be asking themselves when thinking about getting into blogging: "What can you do that actually makes them want to share what you're doing"
  • @comcastcares - three most posted words "Can I Help?"
  • dell.com/twitter - "has sold $1 million" from the link on their list of Dell twitterers
  • Social Media for Business (Dell) on Facebook
  • Dell's Digital Nomads blog - not really about Dell, but about a lifestyle
  • "What's the ROI on Social Media? Well, we're trying to figure that out..."
  • Most companies don't have a department of "Community and Conversations" like Dell
  • According to Weil - the most important thing on a blog post? "Linking. You have to have links - other articles, something else you've written... that's what makes it a blog."

  • The second speaker of the morning
    , and moderator of the conference this morning, was Ahmed Nassef from Maktoob.com.

  • 35-40 million internet users in the 22 countries of the Arab world
  • Maktoob has an audience of 12 million
  • Growth - from 2 million monthly visitors; now close to 14 million
  • 60% online penetration in UAE; around 20% in Saudi Arabia; Egypt is around 10% - but throughout the Arab world there are "aggressive" projects to get more online

  • So is the Arab internet audience reflecting the global trends towards video consumption online? Maktoob Research conducted a study which consisted of 2,030 respondents between 15 and 25 years old (60% male) in Egypt, Jordan, KSA and UAE. Here's some of the notes Nassef quoted from the study:

  • What is your primary source of information? 67%-72% internet
  • 15-24% don't ever read magazines
  • 10% to 13% don't eve read newspapers
  • 11-25% don't listen to radio
  • 34-40% regularly use internet whilst television is on, with similar percentages doing so sometimes - that's around 70-80% regularly or sometimes using the internet as they watch television
  • avg time spent online is around 3 hours per day
  • over 45% of respondents in all countries report that the internet helps them find out more about products and services they "need to know more about"
  • Maktoob has done user generated content campaigns for Sony Ericsson and LG, the latter of which got 121,574 unique users, 367,227 pages and 2,815 registrations. Maktoob also worked with Barbican, a regional drinks company, where users submitted videos of their cars to try to get selected to go on Dallil Sayyartak, the Arab version of Pimp My Ride. One of the user submissions, showing a mini van and set to a Saudi nationalist hip hop tune was viewed over 32,000 times in the first month.

    Nassef says that when Maktoob launched, around 40% were using the English interface, but now 80% are using the Arabic interface:

    "To go beyond UAE... you need to have strong Arabic content... The majority of our traffic is around interactions... forums are the dominate way that Arabs interact together online...there isn't a huge amount of produced, professional content out there... so with a lack of that existing content, people have to produce their own... we provide very strong aggregated content... overlay that on top of an existing community, a discussion forum... which increases page views..."

    Mohamed El Fatatry
    , Founder of Muxlim.com was the final speaker before lunch. Some quick stats:

  • World's largest Muslim lifestyle community
  • 20 employees
  • 2 million visitors per month
  • 150,000 registered users
  • From over 190 countries
  • 150,000 registered users
  • 65-70% from the US and UK
  • last week launched World's first Muslim virtual world
  • The site is in English, in part because they want to reach Muslim's living in countries where having a Muslim lifestyle is a challenge rather than the status quo. 2% of users are non-Muslims and they hope to grow that to as much as 10% in the future.

    "Muslim lifestyle" = How Muslim's interact with techonolgy, comedy, fashion, music, sports and art. They have 26 categories on site, only one is religion. They don't try to steer conversations and only remove posts that break the law or violate community guidelines - otherwise it's uncensored.

  • Apple iPhone ebay neighbourhood - people helping people solve problems with iphones
  • paraphrased: "I don't believe in the model where you create a site and bring in millions of people. You have to reach them where they are already."
  • on the day he got his venture capital funding for Muxlim, Mohamed received a message from someone at BlueStarJets, who'd been listening to social media chatter about the funding, asking if he'd be interested...
  • Zeid Nasser from mediaME, the Middle East Advertising and Media Professionals Network, took us on a post-lunch tour of the Arab social web. There is a good chance that these sites will be able to survive when Facebook and other social networks come to the Middle East, and that's because they understand and work within the culturally sensitivities, as well as language, of the region.

  • maktoob = 13 million Arab users using photosharing, video, chat, forums, email, etc
  • Jeeran = 60,000 Arab bloggers (some in English)
  • ikbis.com = 140,000 videos from the Middle East
  • Also mecca.com, D1G.com, and ShooFeeTV.com
  • conference notes: the new media event, dubai

    Robin Hamman



    • Robin Hamman has over ten years experience devising, implementing and managing social media projects, particularly within the Broadcasting and Media sector.
      Before joining Headshift as a Senior Social Media Consultant, Robin was a Senior Producer/Journalist with responsibility for the BBC's Blogs and a wide range of other social media projects. Robin was also previously an Executive Producer at Granada (ITV) and Communities Evangelist at Talkcast (mobile).
      Robin is also a Non-Residential Fellow at Stanford's Center for Internet and Society and a Visiting Fellow in the Department of Journalism at City University, London. Robin blogs about the collision of social media and journalism, online community, blogging, citizen journalism and, sometimes, media law. [more...]

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