my al jazeera appearance (re: social media use by protesters in iran)

On Monday I was interviewed by Al Jazeera about the use of social media, in particular twitter, by protesters in Iran. Here's the clip:




Next time I'll have to remember that Al Jazeera uses a split screen format rather than sequentially going back and forth between interviewer and interviewee!

presentation slides: having difficult conversations

Most companies still have a mass mentality. The individual knowledge, skill and creativity held by staff is hidden behind processes devised in the image of the assembly line.

Products and services are viewed as a source of profit at the point of sale, not after - so talking to customers who have already spent their money is seen as a cost not a source of value.

This presentation, my Keynote at Unicom explores the ways social media can change all this and provides a 4 step approach to the process of socialising the way your organisation listens, acknowledges, engages and collaborates with consumers, audiences and stakeholders.

presentation on flickr in the cultural and heritage sectors

Steve Bridger has been kind enough to share his presentation about Flickr in the Cultural and Heritage Sectors. It's a really well thought out, beautifully presented set of slides providing many insights, and examples, to those trying to make the most out of photographic assets through sharing...

sell subscriptions to your blog to amazon kindle users

Picture 5 This morning I discovered that Amazon's Kindle now offers the ability to subscribe to blogs. If you're a blogger, and want your blog to be available through Amazon, the details of how to sign up are here.

I don't have a Kindle and can't vouch for how it looks, but I've already signed up to sell cybersoc content subscriptions (free 14 day trial, then US $1.99) through the service. I'm interested to see if anyone goes for the subscription and what they think of it.

Blogs through Kindle will be, I suspect, quite a nice way for bloggers with good, regularly published, niche content - such as Shedworking - to earn some revenue from their efforts.

eurovision contest predictor based on search data

Last year, I ended up watching the Eurovision Song Contest because I wanted to take part in the conversations my friends were having about it on Twitter. In the resultant blog post, I looked forward to this year:

"Broadcasters and content providers should take note. What I participated in last night would be almost totally invisible to most viewers. Most people don't know how to find and track conversations on twitter, other social networking services or blogs. But being part of an audience community is a powerful experience for participants and a valuable brand building tool for broadcasters and other content producers.

We need to make it as easy as possible for ordinary users to find and participate in conversations around our content. The way to do that isn't to duplicate the tools and services that are already out there, but to create interfaces, windows, that let people see and join into the conversation. Underlying that interface there might be all sorts of complex tools - hashtags, tweetscan, summize and twitterlocal are all useful - but in pulling them all together in a meaningful way, much of the complexity and need for prior knowledge is removed. Achieve that and next year's Europarty is going to be unforgettable."

Well, it's time for Eurovision again, but I've yet to see any good mash-ups or aggregations of conversations people are having around the contest or coverage of it but I have found an interesting piece of data mining by google, who has created a predictor gadget that looks at searches, filters in various ways for better accuracy, then ranks the contestants:




You might also want to follow tweets mentioning eurovision. Let me know if you find that mashup or aggregation I as hoping for.

journalism enterprise & entrepreneurship unconference (jeecamp)

080520091344Last Friday I attended Jeecamp - the Journalism Enterprise and Entrepreneurship Unconference -  in Birmingham. The event, organised by Paul Bradshaw from Birmingham City's School of Media, brought together journalists, editors, academics and entrepreneurs for a day of interesting discussion.

 It's already, given the subject matter, been blogged to death so I won't duplicate the effort of others here, but I did want to point you to Journalism.co.uk's audio of the panel I was on along with Jo Wadsworth (Brighton Argus), Andy Dickinson (UCLAN), and Robin Morley (BBC) which was moderated by Dave Hart (Digital Birmingham).

For more coverage of the event, see Michael Haddon's posts for the Telegraph or Martin Belam's PDA Newsbucket piece on the Guardian website.

the long road to media freedom

Last week I spoke at one of the strangest conferences, in one of the most far flung places, I've ever been to - the Eurasian Media Forum in Almaty, Kazakhstan. The conference brings together journalists, business leaders, academics and politicians for two days of discussion ranging from news coverage of global events such as the current economic crisis to the implications of the Obama Presidency on East-West relations.

I went, at least in part, in the hope that by talking about the tools and techniques of blogging and social media, I could encourage delegates to think about being more open, transparent and direct in their dealings with audiences, consumers and, for the politicians in attendance, the populaces they govern. It was my usual sort of presentation but in unusual circumstances because, little did I know as I was speaking, something rather unusual was going on outside the building. Dan Kennedy covered the action outside, and what happened in the subsequent panel which we both participated in, on his blog Media Nation:

"The InterContinental Hotel in Almaty, Kazakhstan, is about as isolating an experience as you can imagine. The luxurious surroundings — and the ever-present security guards — effectively separated the several hundred journalists attending last week's Eurasian Media Forum from whatever was going on outside.

So it was something of a surprise when that separation was breached last Friday afternoon. Between a panel on the global media crisis, which I moderated, and a panel on blogging, in which I participated, several people approached us with handouts, warning of proposed laws that would crack down on Kazakhstan's burgeoning blogosphere. We exchanged pleasantries, and that seemed to be that.

Then, during the blogging panel, one of them — an audacious 24-year-old woman named Yevgeniya Plakhina, wearing a shirt that proclaimed "SHHH!" — got up and demanded to know why six of her friends had been arrested for demonstrating against the proposals.

The moderator, Vladimir Rerikh, a Kazakh journalist, clearly wanted the issue, and Plakhina, to go away. But Danny Schechter, a well-known American progressive journalist, spoke up on Plakhina's behalf, and she was able to continue pressing her case. (Here is Schechter's account.) The organizer of the conference, Dariga Nazarbayeva, the daughter of President Nursultan Nazarbayev, could be seen talking on her cell phone, leaving the hall and returning several times..."

Local campaigners fear that the law in question, explains Matthew Collin [on the Frontline Club blog - a Headshift project] who reports for Al Jazeera from Georgia and was another of the panelists in the blogging session, would "put serious restrictions on internet journalists and bloggers and potentially allow the authorities to block sites on political grounds."

Danny Schechter reports that the arrested protesters were later freed by authorities, quoting an email he received from Plakhina, which read “I really appreciate your help. Thanx. My friends are OK. I guess the authorities were afraid of international scandal, so an advisor to the president took care of letting my friends out..."

Needless to say, the panel discussion didn't exactly go as those of us on it had planned, nor - I suspect - as the organisers had intended. But I'm glad it happened - the protest I mean - and hope that, by being one of the many foreign participants in the conference, just being there helped ensure that the protesters and their colleagues both reach a wider audience with their appeal and remain safe from arrest whilst doing so.

The whole incident reminded me that media freedom is a precious, and all to rare, freedom. And blogging is, I think, an important tool for helping those who are brave enough to fight for it to make themselves heard. It's a long long way from the worlds of media and corporate blogging which I usually inhabit to the scenes I at least partially witnessed in Almaty but I hope that, some day, when they've won their fight for rights, blogging will become as everyday and mundane - and safe - as it is for me and most of you reading this.

revealed: groundbreaking study of user generated content use at the bbc

In July 2007, as I announced here, the BBC/AHRC partnership selected eight projects to go forward. I was, along with Liz Howell and Robin Morley, the primary BBC sponsor for the largest of those projects, the most comprehensive study ever undertaken of User-Generated Content and it's Impact upon Contributors, Non-Contributors and the BBC. The study was awarded £90,000, a clear demonstration of the importance of this piece of research both to the BBC and to the academic community.

The study was completed last summer but, until now, I've been unable to blog about it. Don't read between the lines - the report wasn't buried, I simply didn't feel that I had the necessary permission to blog about it but that all changed yesterday when the BBC and AHRC, who co-funded the research, held an event open to invited members of the public, including myself.

Claire Wardle from the Department of Journalism at Cardiff University, who completed the ground-breaking research along with colleague Andy Williams, revealed in this first presentation of the findings, the following.

The project was truly groundbreaking in that researchers had unparalleled access to BBC journalists, editors and audiences - allowing for:

  • 10 weeks of ethnographic shadowing in BBC newsrooms
  • interviews with 115 journalists
  • interviews with 12 senior managers
  • content analysis of a range of radio and television broadcasts as well as online content
  • a MORI poll representative of the British public at large
  • an online survey
  • 12 focus groups

The access we were able to provide the researchers with was exceptional - no previous researcher or research group had been given such an opportunity, at least not in so far as any of us was ever aware. The main findings of the research were that:

  • There are 5 main types of "UGC" and they fulfill 6 different roles within the BBC
  • Journalists and audiences display markedly different attitudes towards the five types
  • Technology is changing the volume, ease and speed of gathering news material and sources, but traditional journalism practices still important
  • "UGC" at the local level is particularly interesting
  • Overall there is support from the audience for the ways in which the BBC has been using "UGC"
  • Specific calls to action are most useful for news gathering and when eliciting high-quality relevant comment
  • only a small, select group of people submit "UGC"
  • UGC should never be treated as representative
  • significant barriers to participation: digital divide, social economic background, lack of impetus, and - most interesting for me - negative perceptions held by general audience of contributors
  • contributors want a real world impact for the contributions - eg. "If it was going to be read by Gordon Brown, then of course I'd submit it..."

The study also identified a typology of audience material:

  • audience content
  • audience comments
  • collaborative content
  • networked journalism
  • non-news content ("photos of snowmen")

The majority of respondents to the MORI poll commissioned had favourable views of user generated content and thought it played a positive roll in reporting yet few have actually contributed.

One of the questions was whether people would take a photo if they saw a fire break out - just 14% said they would, and just 6% of those said they'd send it to a news organisation. Great differences were seen across classes - 16% of higher management would take a photo, with all saying they'd submit it to a news organisation, but in other groups (middle-management to manual laborers) only between 4 - 5% would take a photo.

There's lots of other interesting findings in the full-version of the study which, so far as I'm aware, hasn't yet been published publicly although it's my hope that it will be made available soon.

video from g20 protests in london

I couldn't resist, could I? Following a meeting around the corner(ish), I went for a wander into the City to see if there were any G20 protests taking place. When I found it, I streamed it live - let it pre-load, then go forward until there's 09.55 remaining for a good look at the armoured anti-riot vehicles the police brought in:




It pales in comparison to the efforts of Alex Wood and several other MA International Journalism students from City University yesterday who, in the process of twitering, blogging, photographing, streaming and more, got pinned in by the police cordon for several hours. The results are well worth a look.

social media training course

One of the best things about my job is that I have various opportunities to inform and enthuse people about the benefits of using social media tools and services to support their existing processes. In order for social media to be genuinely useful, it has to become part of a person or organisation's everyday practice. If it's not, then it just becomes an additional burden - something extra they have to do rather than something that helps them to achieve their goals personal or professional objectives.

Readers who follow my twitter feed or dopplr updates will know that I've recently been traveling around the country a lot. Most of this has been to provide the 10 finalists of NESTA's Big Green Challenge with social media training to help them use photo-sharing, video-sharing, mobile phones, social networking and blogging to inform a wider audience about their work, reach out to new supporters and likeminded groups, and to better organise their own efforts. It's been great fun - I've met some wonderful people along the way, learned about some wonderful projects, and seen parts of the country I'd never otherwise have the opportunity to see. Here's a map showing where I've been or will be going over the remaining few weeks of the training:



View Larger Map

I've also been authoring blog posts - a sort of beginners guide to using social media - on the Big Green Challenge Blog. Here's an index to the posts I've published thus far:

  1. Introduction: social media and the whole web as your canvas
  2. Reaching new audiences with photo-sharing
  3. Sharing your videos online
  4. Getting started making google maps
  5. Taking the internet everywhere
  6. Live and direct with your mobile

There are at least two more posts to come - blogging, which should appear next week, and finding and keeping track of content, which will cover social bookmarking, RSS and searching for blogs.

Robin Hamman



  • Robin Hamman has over ten years experience devising, implementing and managing social media projects, particularly within the Broadcasting and Media sector.
    Before joining Headshift as a Senior Social Media Consultant, Robin was a Senior Producer/Journalist with responsibility for the BBC's Blogs and a wide range of other social media projects. Robin was also previously an Executive Producer at Granada (ITV) and Communities Evangelist at Talkcast (mobile).
    Robin is also a Non-Residential Fellow at Stanford's Center for Internet and Society and a Visiting Fellow in the Department of Journalism at City University, London. Robin blogs about the collision of social media and journalism, online community, blogging, citizen journalism and, sometimes, media law. [more...]

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